Fractional Product Marketing Manager jobs in United States
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CareMessage · 1 month ago

Fractional Product Marketing Manager

positionUnited States
timeContract
remoteRemote
senioritySenior Level
money$60/hr - $90/hr
date6+ years exp

CareMessage is seeking part-time Product Marketing support to help execute its product positioning and launch execution. The role involves creating compelling narratives for key customer segments by translating complex technical capabilities into clear messaging.

Health CareHospitalMessagingmHealth
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Diversity & Inclusion

Responsibilities

Develop differentiated messaging and collateral for each key segment (large and mid-size FQHCs, free and charitable clinics, and tribal health organizations), with nuance around EHR and integration differences
Create standardized internal and external launch materials, including one-pagers, release briefs, FAQs, email copy, and launch narratives
Translate product roadmaps and problem statements into market-ready materials that connect the problem, solution, and impact for each audience
Partner with Product, Brand, and Growth to align messaging, visuals, and timing for each release
Conduct or review select customer interviews to refine tone, relevance, and positioning

Qualification

Product marketing experienceMessagingCollateral creationLaunch managementHealthcare marketing experienceHealth data familiarityMission alignmentStorytelling skillsOrganizational skillsCommunication skillsIndependent work

Required

6–10+ years of product marketing or go-to-market experience in SaaS, healthtech, or related fields
Proven ability to create positioning, messaging, and collateral that translate technical features into customer impact
Experience managing launches or release campaigns in close coordination with product and marketing teams
Strong written, visual, and verbal storytelling skills, with ability to adapt messaging across audiences
Exceptional organizational and communication skills to manage multiple projects and stakeholders
Comfortable working independently in a fast-paced, cross-functional environment
Mission alignment with improving healthcare access and outcomes for underserved populations

Preferred

Experience marketing to healthcare providers or systems (FQHCs, clinics, health plans, or EHR ecosystems)
Familiarity with health data, interoperability, or care coordination technologies
Background in nonprofit or social-impact tech organizations is a plus
Prior success in fractional, consulting, or startup roles where autonomy and structured delivery were key

Company

CareMessage

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Technology non-profit building the largest patient engagement platform for low-income populations in the United States.
dateFounded in 2012
location
San Francisco, California, USA
people-size51-200 employees
web-link
http://caremessage.org

Funding

Current Stage
Growth Stage
Total Funding
$19.39M
Key Investors
CTIA Wireless FoundationGoogle.org
2025-09-16Grant· $0.03M
2020-07-15Grant· $0.25M
2017-07-01Series B· $12M

Leadership Team

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Vineet Singal
Co-Founder and CEO
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Cecilia Corral
Co-Founder, Chief Strategy Officer
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Recent News

PR Newswire
CareMessage Launches Wellness Copilot to Transform Diabetes Management Nationwide
2025-11-19
PR Newswire
CTIA Wireless Foundation Awards Catalyst 2025 Winners
2025-09-17
caixinglobal.com
Commentary: Social Entrepreneurs Move From the Margins to Mainstream
2025-01-22
Company data provided by crunchbase