Istari Digital · 1 month ago
Demand Generation & Marketing Lead
United States
Full-time
Remote
Senior Level
$150K/yr - $200K/yr
5+ years expIstari Digital is a digital engineering software company focused on creating scalable digital ecosystems. The Demand Generation & Marketing Lead will be responsible for building the top-of-funnel growth engine through multi-channel demand creation and collaboration with Sales, Government Relations, and Product Management.
Software
No H1B
U.S. Citizen Only
Responsibilities
Build multi-touch campaigns aligned to priority segments
Architect Istari’s demand generation engine across email, webinars, technical events, ABM, social, and targeted paid media
Partner with Sales Ops on account segmentation, lead scoring, campaign routing, and pipeline analytics
Generate predictable, high-quality top-of-funnel pipeline
Drive experimentation across channels
Translate complex engineering and infrastructure workflows into compelling value narratives
Build sales and marketing assets
Create technical content with engineering and product teams
Work cross functionally w/ product stakeholders
Own the content roadmap
Produce technical and thought leadership content
Align content with the Sales Ops, Director of Government and External Relations, Director of Sales and Product Management stakeholders
Align on ICPs, personas, and segments
Coordinate dashboards and campaign ROI
Ensure clean integration with HubSpot and GTM processes
Co-develop ABM programs and GTM plays
Own HubSpot marketing automation
Use data to refine targeting and messaging
Manage landing pages and tracking
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or Engineering
5-10+ years of experience in demand generation, growth marketing, or product marketing for a software company (preferably Defense Technology)
Proven success in technical B2B software
Strong collaboration experience with Sales Ops/RevOps
Strong technical storytelling ability
Hands-on HubSpot experience
Must be a US citizen living within the United States
Preferred
Background in aerospace, defense, digital engineering, or cloud infrastructure
Enterprise sales cycle support
Event marketing experience
Benefits
Medical/Dental/Vision
Employee Premiums are 100% Company Paid
Life Insurance
Flexible Work Hours
Unlimited Paid Time Off (PTO) with federal government holidays
Competitive Compensation
401k
Company Stock Options
Home Office Setup Budget
Reimbursement for approved trainings and subscriptions
Conferences (travel, lodging, and fees)
Company
Istari Digital
Digital twins are revolutionizing industries from aerospace to agriculture.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$40.05MKey Investors
Eric Schmidt
2025-01-08Series Unknown· $27.05M
2023-02-13Seed· $13M
Leadership Team
William Roper
Chief Executive Officer
Christopher Benson
CTO
Recent News
2025-10-24
Sonrai Security
2025-10-09
2025-09-30
Company data provided by crunchbase