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Adtalem Global Education · 2 days ago

Senior Manager, Digital Strategy

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $145K/yr

7+ years exp

Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. The Senior Manager, Digital Strategy is responsible for driving digital initiatives, managing campaigns, and optimizing performance to enhance brand awareness and reputation with key stakeholders.

EdTechEducationHigher Education

Responsibilities

Execute digital strategy implementation and tactical optimization across assigned platforms and campaigns as directed by comprehensive channel strategy

Manage and develop two direct reports: Manager of Social Media and Content and Web & Search Optimization Manager, providing guidance, performance feedback, and professional development opportunities

Manage digital campaign execution and optimization, implementing campaign strategies developed in coordination with Director

Lead awards strategy and management including identifying prestigious awards that advance Adtalem's reputation, managing submission processes, and developing proactive and reactive amplification strategies to maximize brand awareness and stakeholder engagement from award recognition

Analyze digital performance metrics and optimize campaign performance, providing data-driven recommendations to inform Director's strategic decisions

Execute cross-platform coordination of digital initiatives to ensure consistent implementation of channel strategy and messaging that advances business objectives

Lead integrated digital campaign coordination between social media, web, and search optimization to ensure unified messaging and maximum impact across all digital touchpoints

Participate in Corporate Affairs strategic planning and cross-functional initiatives to identify digital opportunities and ensure integrated communications approach

Contribute strategic insights to content strategy implementation across digital channels while collaborating with key internal stakeholders including marketing, communications, and business teams

Support vendor relationship management and provide tactical guidance on platform optimization and performance

Stay current on digital platform updates, algorithm changes, and best practices, translating trends into strategic recommendations

Provide strategic support for crisis communications through digital channel management and response coordination

Coordinate crisis response across digital channels, ensuring rapid, consistent messaging through both direct reports while supporting broader crisis communications efforts as needed

Qualification

Digital strategyDigital campaign managementPerformance optimizationDigital analyticsDigital advertisingTeam leadershipProject managementCreative problem-solvingCollaborative approach

Required

Bachelor's Degree required

7+ years of experience in digital strategy, digital marketing, or social media management

Proven track record of successful digital campaign management and optimization

Experience with digital analytics platforms and performance measurement

Understanding of paid digital advertising and organic content strategy

Strong analytical and strategic thinking skills with ability to interpret digital performance data and develop strategic optimization recommendations

Team leadership and people management skills with ability to develop and guide direct reports

Hands-on experience with digital platforms, analytics tools, and campaign management combined with strategic digital communications expertise

Understanding of digital advertising, SEO, AIO, AEO, and GEO optimization best practices with ability to recommend strategic improvements

Excellent project management skills with ability to strategically coordinate complex digital initiatives and provide strategic guidance

Creative problem-solving skills with ability to adapt strategies based on performance insights and business objectives

Collaborative and consultative approach with ability to work effectively with content, communications, and marketing teams while providing strategic digital expertise

Preferred

Management experience with direct reports preferred

Background in higher education, healthcare, or B2B industries preferred

Benefits

Health, dental, vision, life and disability insurance

401k Retirement Program + 6% employer match

Participation in Adtalem’s Flexible Time Off (FTO) Policy

12 Paid Holidays

Participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.