Universal Music Group · 4 weeks ago
Senior Manager, Digital Storytelling and Communications
Nashville, TN
Full-time
Onsite
Mid, Senior Level
3+ years expUniversal Music Group is the world’s leading music company committed to artistry, innovation, and entrepreneurship. They are seeking a Senior Manager, Digital Storytelling and Communications to develop PR-led digital storytelling moments and leverage non-traditional press avenues to elevate their artists.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Develop PR-led digital storytelling moments that extend beyond traditional media — including social-first stunts, cultural hooks, unexpected digital narratives, and real-time PR opportunities
Identify emerging digital voices (e.g., social storytellers, viral personalities with media relevance, unconventional interviewers, digital journalists) who provide unique earned-media value for artists
Monitor cultural trends and internet conversations to anticipate rapid-fire PR moments that can be shaped into media stories
Pitch and secure non-traditional press across digital platforms: social-native publications, personality-driven interview formats, streaming talk series, short-form digital shows, and unconventional media channels
Partner with MCA PR, Digital Marketing, and Artist Teams to ensure all digital-first PR moments align with release strategy, narrative goals, and artist voice
Develop digital-forward press strategies around releases, tours, activations, and cultural tentpoles
Analyze impact and performance of non-traditional PR moments to guide future strategy
Build relationships with non-traditional media personalities — think podcasters, digital hosts, social interviewers, viral commentators, culture explainers, etc
Qualification
Required
3–7+ years in PR, digital communications, media strategy, or a related field
Strong understanding of digital journalism, emerging media platforms, and social-native storytelling formats
Proven track record of securing non-traditional press or shaping digital cultural moments into earned media
Excellent writing, communication, and project management skills
Preferred
Music industry experience is a plus, but not essential
Benefits
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
2026-01-22
Company data provided by crunchbase