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Copado · 1 week ago

Commercial Campaign Manager, Demand Generation

Denver, CO

Full-time

Onsite

Senior Level

5+ years exp

Copado is revolutionizing the way organizations approach Salesforce DevOps. They are seeking a highly organized and data-centric Campaign Manager to serve as an operational backbone for their Global Demand Generation efforts, executing integrated GTM campaigns and managing the global marketing calendar.

CollaborationDeveloper PlatformDeveloper ToolsDevOpsIT ManagementSoftware

Responsibilities

Execute the end-to-end delivery of global integrated campaigns

Translate high-level GTM strategies into actionable project plans, ensuring alignment across Content, Design, Digital, and Operations

Monitor the operational aspect of major product launches and quarterly campaign themes

Ensure all assets—from landing pages to email sequences to paid ad creative—are compelling and delivered on time and on brand

Act as the primary liaison between Product Marketing (messaging), Field Marketing (regional activation), Event Marketing (Global) and Digital Marketing (always-on amplification)

Manage the schedule to ensure a balanced cadence of webinars, content drops, and events, actively preventing audience fatigue and internal scheduling conflicts

Utilize project management tools (e.g., Asana) to drive accountability

Ensure that every stakeholder knows their deliverables and deadlines, maintaining strict adherence to workback schedules

Make sure campaign owners are filling necessary data fields in the campaigns

Responsible for aggregating and consolidating results across all marketing channels (Digital, Field, Event, Partner)

Provide a holistic view of campaign performance

Drive pre-launch enablement and post-launch metric reviews to ensure learning and readiness

Monitor active campaigns against Demand Gen KPIs (MQLs, Pipeline Influenced, etc)

Provide weekly updates to leadership on what is working, utilizing data to recommend real-time pivots in strategy

Drive the 'last mile' of campaign success by educating the Business Development Representative (BDR) team

Provide them with the context, talking points, and 'Campaign Kits' needed to follow up effectively

Establish regular feedback mechanisms with BDR and Sales leadership to understand lead quality and messaging resonance

Qualification

B2B Demand GenerationCampaign ManagementSalesforce CRMMarketing Automation PlatformsData AggregationCollaborative LeadershipWriting skillsProject Management

Required

5-7+ years experience in B2B Demand Generation or Campaign Management, preferably in the SaaS/DevOps space

Operational Excellence: You are operationally obsessed. You have a proven track record of managing complex, multi-channel calendars and holding cross-functional teams accountable to deadlines

Salesforce Ecosystem: Familiarity with the Salesforce ecosystem and the unique needs of this market is a strong plus

Collaborative Leadership: A natural connector who creates a 'One Team' environment. You thrive on bringing different teams together to solve problems and drive shared Demand Gen goals

Proficiency with Salesforce CRM (understanding Campaign objects, lead statuses, and creating reports)

Experience with Marketing Automation Platforms (Pardot or HubSpot) and how they power campaign flows

Data Aggregation: Strong ability to consolidate data from disparate sources (e.g., Google Analytics, CRM, Event Platforms) into unified performance dashboards

Ability to articulate performance metrics to executive leadership

Strong writing skills—ability to draft email copy, landing page headlines, and BDR scripts that convert