DEPT® · 15 hours ago
Paid Search Coordinator (Google App campaigns)
United States
Full-time
Remote
New Grad, Entry Level
$50K/yr - $60K/yrDEPT® is a Growth Invention company focused on helping ambitious brands grow faster through technology and marketing. The role of Paid Search Coordinator involves providing production support for account teams, managing performance reports, implementing account tasks, and learning best practices for Paid Search Engine Marketing.
AdvertisingBrand MarketingDigital MarketingInternetMarketing
Responsibilities
Running and formatting performance reports
Implementing account tasks and optimizations
Building and uploading campaigns
Participating in and taking notes during internal syncs, client meetings, and presentations
Qualification
Required
Proficiency in Excel/Sheets: Demonstrate proficiency in using essential spreadsheet functions and formulas including, but not limited to: sorting, filters, vlookup, concatenate, pivot tables, text to columns, conditional formatting
Demonstrate an understanding of how to take advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed
Accuracy is critical, and Associates will need to QA their work to ensure accurate data is being relayed to the rest of the team and clients
Proficiency in Paid Search: Ability to navigate through the UIs to pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results
Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
Create and edit campaigns, ads, and audiences in Facebook
Understanding of DMUS's SEM methodology
Various metrics and how to calculate them, as well as their relationship to each other (ex: CPC, CTR, CVR, etc)
High-level understanding of the different levers to pull to hit target goals
Attend search-specific training led internally or by channel partners to continue education
Experience across Google - search, display and/or app campaigns
Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
Experience with A/B testing
Over time in the role, we expect Associates to be responsible for learning and mastering higher-level concepts as outlined below: Report write-ups – Able to identify performance trends, understand the metrics, explain why certain things happened in the past week, and develop write-ups with clear explanations
Bid adjustments – Able to understand different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments
Daily performance monitoring – Understand what to look at within the platforms daily to know when an action is needed based on performance fluctuations and trends
Understands how to leverage Qontrol to identify where accounts need attention and conduct a deeper investigation to solve execution problems
Budget pacing - Able to update, monitor, and communicate budget pacing performance to the broader team and flag any pacing areas above/below 15% variation
Campaign builds – Able to develop suggestions on the best method to build out a campaign, overall theme, keywords (search), parameters, settings, ads, etc
Pixels – Able to create/pull/QA pixels, tracking, remarketing, and list creation
Able to delegate production tasks to nearshore or other internal team members where appropriate
Benefits
Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave
Company
DEPT®
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster.
Founded in 2016
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2019-12-20Acquired
Leadership Team
David Neal
Global CFO
Ashley Streb
Founder of Rocket Insights & partner at DEPT®
Recent News
2025-11-07
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