Apply on Employer Site

Hilco Global · 1 day ago

Senior Associate, Digital Marketing

Northbrook, IL

Full-time

Onsite

Mid, Senior Level

$75K/yr - $85K/yr

2+ years exp

Hilco Global is a diversified financial services company that delivers integrated professional services and capital solutions. The Senior Associate, Digital Marketing supports the execution of the brand and communications strategy through best-in-class digital marketing practices, ensuring high-quality digital execution across various channels.

AccountingAdviceBankingConsultingFinanceFinancial ServicesLegalService Industry

Responsibilities

Execute digital marketing initiatives that support the Hilco Global brand, communications, and business priorities

Translate firmwide messaging and positioning into consistent, high-quality digital experiences

Ensure digital channels reflect Hilco’s standards for professionalism, credibility, and clarity

Support integrated campaigns and announcements in coordination with brand, communications, and practice-area stakeholders

Support the digital packaging and distribution of thought leadership, insights, announcements, and firm communications

Work with subject-matter experts, practice-area leaders, and marketing leadership to publish and promote content across digital channels

Optimize content for digital channels while maintaining editorial integrity and brand voice

Maintain content calendars to ensure timely, coordinated execution

Execute the Hilco Global social media presence as an extension of the firm’s brand and communications strategy

Publish and manage content that highlights thought leadership, firm news, and practice-area expertise

Monitor engagement and sentiment, escalating issues to marketing leadership

Use performance insights to refine formats, cadence, and channel focus

Support ongoing updates to Hilco Global websites and digital properties

Implement SEO and GEO best practices to improve discoverability across traditional and generative search environments

Optimize on-page content, metadata, internal linking, and structured content to support visibility and authority

Assist with content optimization for AI-driven summaries and generative search results

Execute email marketing initiatives, newsletters, and targeted digital outreach in support of brand communications

Work closely with the CRM team to manage and maintain distribution lists to support targeted outreach aligned with business priorities

Ensure data accuracy, list hygiene, testing, and compliance with internal standards and regulations

Track and report on digital performance across channels, including engagement, reach, website traffic, and search visibility

Monitor SEO/GEO indicators to assess content discoverability and authority

Provide clear, actionable insights to marketing leadership to inform refinements and improvements

Support documentation and process improvements across digital marketing workflows

Qualification

Digital MarketingSEOContent OptimizationAnalytics ToolsCMS (WordPress)Email MarketingAnalytical MindsetAttention to DetailCollaborative

Required

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

2-5 years of experience in digital marketing, preferably within professional services or B2B environments

Proven experience executing digital campaigns and managing content across multiple platforms

Strong writing, editing, and content optimization skills

Working knowledge of SEO fundamentals and digital analytics

Experience with CMS (WordPress), email marketing platforms (Paminga/Net-Results), analytics tools (Google Analytics), and social media management tools