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Pocket Worlds · 1 month ago

General Manager, Highrise – MENA

United States

Full-time

Remote

Director/Executive

Pocket Worlds is seeking a General Manager for Highrise to establish a strong presence in the MENA region. The role involves owning the market strategy, building a local team, and driving user engagement and growth while ensuring product-market fit.

3D TechnologyGamificationGamingInternetMetaverseMobile AppsOnline GamesSoftwareVideo GamesVirtual World

Growth Opportunities

Responsibilities

Own the business

Deliver aggressive growth in user acquisition, retention, and revenue across key MENA countries

Build the localized strategy — from go-to-market to product-market fit — and evolve it based on data and community signals

Build the team

Hire and lead a small, entrepreneurial cross-functional team in-region: marketing, community, content, creators, partnerships

Operate with high leverage. Quality over quantity. Owners over operators

Ship product-market fit

Localize where it matters: not just language, but norms, culture, social dynamics, and monetization

Identify gaps in content, features, or UX and partner with core product teams to ship improvements fast

Win the community

Obsess over our users. Spend time in Highrise, in Discord, on the ground with creators

Work hand-in-hand with players, influencers, and partners to build trust and create viral growth loops

Be a recognizable face of Highrise in the region

Own the P&L

Drive toward positive unit economics. Test paid and organic strategies

Understand LTV, CAC, burn, and make decisions that build a real business

Qualification

Market strategyUser acquisitionP&L managementTeam leadershipMENA Gen Z cultureFluent in ArabicFluent in EnglishDirect communicationProblem solvingFeedback-oriented