Vertex Pharmaceuticals · 1 week ago
Associate Director, Digital Marketing - HCP
Boston, MA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
7+ years expVertex Pharmaceuticals is a global biotechnology company that invests in scientific innovation. The Associate Director, Digital Marketing HCP will develop and execute digital marketing strategies to enhance engagement with healthcare professionals, focusing on omnichannel communication and regulatory compliance.
BiotechnologyHealth CareMedicalPharmaceutical
Responsibilities
Develop and execute HCP digital marketing strategies, including content creation and omnichannel communication journeys, to reach and engage HCPs effectively
Lead the execution of non-personal promotion (NPP) initiatives, including CRM, automated engagement tactics, banner ads, and website content
Implement and optimize search, AI, and predictive analytics strategies to enhance digital marketing efforts and improve targeting and personalization
Collaborate with cross-functional teams, including marketing, IT, analytics, insights, and compliance, to ensure seamless execution of digital marketing initiatives
Define and oversee digital measurement frameworks, build performance dashboards, and translate analytics into actionable insights that inform targeting, content, and next-best-action strategies
Stay updated on industry trends and best practices in digital marketing, HCP engagement, and regulatory compliance
Serve as the Legal and Regulatory Digital lead, ensuring all digital marketing activities comply with regulatory and compliance standards
Qualification
Required
Strong understanding of digital marketing strategies, including content creation, omnichannel communication, and non-personal promotion (NPP) execution
Experience with CRM systems, real-time engagement (RTE) tools, banner ads, and website content management
Proficiency in search and AI strategies for digital marketing
Excellent project management skills, with the ability to manage multiple initiatives simultaneously
Strong analytical skills, with the ability to interpret data from digital programs and provide actionable insights
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Knowledge of regulatory and compliance standards in the pharmaceutical industry
Bachelor's degree in Marketing, Business, or a related field
Minimum of 7 years of experience in digital marketing, with a focus on HCP engagement in the pharmaceutical or healthcare industry
Proven track record of developing and executing successful digital marketing strategies and campaigns
Preferred
Advanced degree preferred
Benefits
Medical, dental and vision benefits
Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
Educational assistance programs including student loan repayment
A generous commuting subsidy
Matching charitable donations
401(k)
Company
Vertex Pharmaceuticals
Vertex Pharmaceuticals is focused on the discovery and development of small molecule drugs for the treatment of serious diseases.
5001-10000 employees
H1B Sponsorship
Vertex Pharmaceuticals has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (188)
2024 (150)
2023 (111)
2022 (164)
2021 (112)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$657.31MKey Investors
Janssen Belgium
2024-07-10Post Ipo Secondary· $1.11M
2022-05-17Post Ipo Equity· $50M
2009-12-03Post Ipo Equity· $443M
Leadership Team
Reshma Kewalramani
CEO and President
Nina Devlin
Senior Vice President, Chief Communications Officer
Recent News
2026-01-16
Pharmaceutical Technology
2026-01-15
2026-01-13
Company data provided by crunchbase