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The Scotts Miracle-Gro Company · 3 weeks ago

Business Development Lead - Remote

United States

Full-time

Remote

Mid, Senior Level

$125K/yr - $147K/yr

5+ years exp

The Scotts Miracle-Gro Company is a leading provider of nutrients and materials for indoor and hydroponic growing. They are seeking a Business Development Lead to drive expansion in the Lawn & Garden industry and enhance their e-commerce strategy, requiring a blend of strategic thinking and operational execution.

ConsumerRetailService Industry

Responsibilities

Market Penetration: Develop and execute a comprehensive strategy to significantly increase market share and product penetration within the Lawn & Garden industry (e.g., retailers, distributors, online specialists)

Marketing collaboration: Identify key focus areas and work collaboratively with our marketing team to drive upward awareness campaigns focused on driving the awareness of our brands and demand creation in our non traditional markets

Program Implementation: Design, negotiate, and implement effective customer programs, promotional calendars, and shelf placement/merchandising strategies tailored to the Lawn & Garden sector

Sales Acumen: Leverage strong sales expertise to identify, prioritize, and secure new high-value business opportunities and key accounts

Strategic Development: Formulate and lead the implementation of our overarching e-commerce strategy, focusing on channels specific to the Lawn & Garden market

Digital Execution: Coordinate with our third party marketing team, category and operations teams to optimize product listings, manage digital shelf presence, and drive conversion across key online platforms

Performance Monitoring: Track, analyze, and report on e-commerce KPIs, adjusting strategy as needed to maximize ROI and sales velocity

Internal Alignment: Act as the primary internal coordinator, mobilizing and guiding cross-functional teams (Sales, Marketing, Product Development, Finance, and Supply Chain) to ensure alignment with business development and e-commerce objectives

Executive Strategy: Develop and present high-level business strategies, proposals, and forecasts to executive leadership, ensuring buy-in and resource allocation

Objective Execution: Drive the successful execution of all approved business plans and customer programs, ensuring they translate into measurable business growth

Qualification

Lawn & Garden IndustryBusiness DevelopmentE-commerce StrategyCross-Functional LeadershipStrategic LeadershipSales ExpertiseE-commerce ProficiencyCommunication Skills

Required

5+ years of proven business development or sales experience, with a significant focus on the Lawn & Garden industry is mandatory

Demonstrated track record of developing and executing high-level, complex business strategies that resulted in significant revenue growth

A history of successfully driving cross-functional support and collaboration to implement major initiatives and customer programs

Experience developing and executing strategies on major e-commerce platforms (e.g., Amazon, retailer sites) is required

Exceptional negotiation, presentation, and written/verbal communication skills

Role is remote however travel will be required for key customer meetings

Bachelor's degree in Business Administration, Marketing, or a related field

Benefits

Live Total Health program provides you with options to align to your personal needs.

Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more.

We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.

Join a company with a strong belief in giving back to the communities where we live and work.