Pressed Juicery · 6 hours ago
VP, Marketing
Culver City, CA
Full-time
Hybrid
Director/Executive
$235K/yr - $275K/yr
12+ years expPressed Juicery is a modern wellness brand dedicated to empowering wellness journeys. They are seeking a VP, Commercial Marketing & Strategy to drive profitable growth through disciplined planning and analytics, translating brand strategy into measurable outcomes across various channels.
DeliveryFood and BeverageLocal
No H1B
Responsibilities
Build and own integrated growth plans across channels, products, and customer segments
Translate company goals into actionable marketing strategies with clear financial outcomes
Develop annual and quarterly plans grounded in volume, velocity, margin, and ROI
Model marketing scenarios including velocity, distribution, lift, and incrementality
Determine the optimal allocation of marketing investment to maximize impact and efficiency
Evaluate trade-offs between brand investment, promotional activity, and performance spend
Apply deep understanding of CPG dynamics including:
Velocity drivers
Distribution efficiency
Promotional effectiveness
Retail and wholesale economics
Partner with Sales, Finance, and Operations to align marketing plans with commercial realities
Establish clear KPIs tied to revenue, contribution margin, and long-term value
Continuously assess performance and reallocate resources based on results
Lead post-analysis to inform future planning and decision-making
Serve as a strategic partner to Brand, Creative, Sales, Finance, and Product
Provide data-driven recommendations to executive leadership
Act as a connective tissue between strategy and execution
Qualification
Required
12+ years of marketing experience with deep CPG background
Proven experience in growth planning, analytics, and budget optimization
Strong financial acumen; comfortable building and defending models
Experience partnering with Finance and Sales at a senior level
Ability to influence without direct authority
Must be able to work a hybrid schedule (4 days/week) in Culver City, CA
Must be legally authorized to work in the United States without restriction
Benefits
401k match
Annual bonus eligibility
Three weeks of vacation time
Paid holidays and 8 Pressed Days (additional days off)
Medical, dental, and vision insurance
Flexible Spending Account
Generous paid parental leave
Employee Referral Program
Company
Pressed Juicery
Pressed Juicery is a company that provides cold-pressed juices.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Justin Nedelman
Chief Executive Officer
Gary Cooperman
CFO & COO
Recent News
MarketScreener
2025-09-08
2025-07-27
Company data provided by crunchbase