Trovata · 1 month ago
Demand Generation Marketing Manager
United States
Full-time
Remote
Mid Level
$100K/yr - $130K/yr
4+ years expTrovata is an enterprise platform that automates cash management for finance and treasury operations. The Demand Generation Marketing Manager will own marketing programs that drive the company's pipeline and brand presence, focusing on in-person events, awards, review sites, and webinars while collaborating with various teams to achieve measurable impact.
Enterprise SoftwareFinancial ServicesFinTechSoftware
Responsibilities
Own all budget and strategy planning, logistics, vendor coordination, internal alignment, and onsite execution for Trovata’s in-person events and conferences
Create and modify slides, abstracts, and session materials in partnership with the Sr. Content Marketing Manager (they set direction; you execute and refine)
Manage event calendars, run-of-show materials, staffing prep, and follow-up workflows with Sales
Build compelling event narratives with partners, SMEs, and leadership
Project manage and collaborate with other program leads on promotion, registration, attendance, follow-up, and pipeline attribution
Align with the program owner on quarterly strategy and webinar cadence
Support operational execution including technical setup, speaker coordination, slide creation, abstract drafting, and follow-up workflows
Partner with the Sr. Content Marketing Manager on content direction while owning the creation of slides, run-of-show, and production assets
Own Trovata’s annual awards strategy and execution
Draft clear, compelling submissions highlighting innovation, customer success, and product differentiation
Manage timelines, deliverables, and cross-functional inputs
Fully own the strategy and upkeep of Trovata’s presence on G2 and Capterra
Run periodic review-generation campaigns with existing customers and partners
Manage quarterly refreshes of profiles, ensuring positioning, screenshots, and messaging remain up to date
Monitor sentiment, competitor movements, and category trends to share crossfunctionally
Manage swag requests and inventory for prospects, customers, partners, employees, and events
Collaborate with the Sr. Brand & Marketing Designer to develop creative, on-brand merchandise and kits that enhance the Trovata experience
Ensure all swag maintains brand consistency, quality, and timely delivery
Monitor performance of all owned programs and evaluate ROI against budget, goals, and qualified pipeline contribution
Provide post-event insights and data-backed recommendations that inform next year’s event and program roadmap, including what should be expanded, improved, or deprioritized
Collaborate with the Sr. Marketing Operations Manager on attribution, reporting, and dashboard support to ensure clean data and dependable performance tracking of owned programs
Qualification
Required
4+ years in B2B SaaS marketing, with focus on demand generation and/or field marketing; experience in Fintech a plus
3+ years of hands-on ownership of tradeshows or live events, encompassing booth presence and speaking engagement coordination
High level of proficiency with Salesforce, HubSpot, Zoom Webinars, and basic reporting/dashboards
Highly organized project manager capable of running multiple programs simultaneously
Confident communicator comfortable working with executives, partners, vendors, and customers
Skilled in writing and creating polished presentation materials
Experience managing contractors or agencies, program spend
Highly organized, detail-oriented, and comfortable owning deadlines independently
Data-driven mindset with experience optimizing campaigns to pipeline KPIs, evaluating ROI
Benefits
Remote-first/flexible work environment
Flexible PTO
Paid Parental Leave
Health, Dental & Vision Insurance with premiums covered by Trovata (99% for Employees and 75% for Dependents)
Flexible Spending Accounts (Health & Dependent Care)
Life and Long-Term Disability Insurance paid for by Trovata
401k Plan
Equity
Home Office Setup upon hire, including Macbook, Monitors, Adjustable Desk, Ergonomic chair, adaptors, and accessories
Phone & Internet Stipend
Company
Trovata
Trovata makes it easy for businesses to automate cash reporting, forecasting, and analysis through direct API connections to most banks.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$66.55MKey Investors
FIN CapitalWells Fargo Strategic CapitalJP Morgan
2025-07-24Series B· $9M
2022-06-06Series B· $27M
2021-01-19Series A· $20M
Leadership Team
Brett Turner
Founder / CEO
Joe Barker
VP of Product
Recent News
2025-10-31
2025-10-27
Company data provided by crunchbase