ITHAKA · 1 month ago
Intern, Marketing Specialist
ITHAKA is dedicated to expanding access to knowledge and education globally. The Books Marketing Specialist Intern will focus on content marketing by researching and designing faculty marketing bundles to enhance the value of JSTOR's Books offerings for participating institutions.
Higher Education
Responsibilities
Identify top searched disciplines and align JSTOR content to them—Books, complemented by related Journals and Primary Sources
Review and supplement faculty persona and user insights research, and audit institutional library websites, libguides, and collections to inform content creation strategy
Create bundles that package JSTOR’s Books, Journals, and Images with supporting teaching resources, Educational content, and JSTOR Daily articles
Use content and faculty insights to pitch ideas for creative and distribution strategies (email, newsletters, JSTOR Daily, and social media)
Present bundles for feedback, refine, and finalize a toolkit for distribution
Qualification
Required
Actively enrolled as a graduate student or an upper-level undergraduate student (junior or senior) in Marketing (Digital Marketing, Content Marketing); Library and Information Science; Education (Curriculum & Instruction or Educational Technology); or English (for strong research and content development skills); or Social Sciences / Humanities (History, Sociology, Literature, etc., for subject-matter familiarity and academic communication skills) degree program
Strong interest in higher education, faculty engagement, and content marketing
Prior knowledge and use of JSTOR for research and/or teaching is a plus
Research and writing skills; ability to synthesize insights
Familiarity with digital marketing tactics (email, social, content)
Comfortable working independently and incorporating feedback
ITHAKA is not currently considering candidates who require any type of immigration sponsorship (additional work authorization or permanent work authorization) to work in the United States
Company
ITHAKA
ITHAKA's mission is to expand access to knowledge and education around the world.
Funding
Current Stage
Growth StageLeadership Team
Recent News
Essential Business
2024-04-20
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