Sayari · 1 month ago
VP of Revenue Marketing
Washington, DC
Full-time
Onsite
Senior Level, Lead/Staff
$215K/yr - $225K/yr
10+ years expSayari is a risk intelligence provider that equips the public and private sectors with immediate visibility into complex commercial relationships. They are seeking a visionary VP of Revenue Marketing to architect their global growth engine, taking ownership of existing channels while building a new Performance Marketing function.
AnalyticsData VisualizationFinancial ServicesInformation TechnologySoftware
Responsibilities
You are the ultimate owner of the corporate website. You will transform it from a static brochure into a dynamic, high-conversion engine, utilizing AI for real-time personalization and visitor intent modeling
Move beyond standard newsletters. You will architect sophisticated, behavior-triggered nurture streams that guide prospects through complex Commercial and Government buying cycles
Partner with Content Marketing to drive technical SEO and organic distribution strategies that establish us as the category leader and reduce reliance on paid acquisition over time
You will stand up our formal Performance Marketing function. This includes designing the org chart, hiring key full-time employees, and selecting/managing specialized external agencies
Orchestrate a diversified paid strategy (SEM, Paid Social, Display, Programmatic) tailored to two distinct audiences: high-volume Commercial buyers and high-compliance Government decision-makers
Own the paid media budget. You are responsible for optimizing Spend Efficiency, lowering Customer Acquisition Cost (CAC), and managing the "Blended CAC" across paid and organic efforts
Implement AI agents to handle routine marketing operations, data enrichment, and personalization tasks, allowing your human team to focus on strategy and creativity
Leverage AI tools to identify high-intent accounts (Propensity to Buy) and trigger marketing actions before the prospect actively searches for a solution
Utilize GenAI to scale ad copy testing and creative variations at a speed traditional agencies cannot match
Lead the strategy for trade shows, field activations, and webinars, ensuring these offline/hybrid touchpoints are fully integrated into digital nurture paths
Partner deeply with Product Marketing to translate features into benefits, and Brand/Content to ensure performance campaigns remain brand-compliant
Build a reliable attribution model that helps leadership understand the interplay between Earned authority and Paid acceleration
Qualification
Required
10+ years in B2B SaaS Marketing, with a proven track record of managing both organic strategies and substantial paid media budgets
Proven experience scaling the revenue marketing function—hiring the first performance marketers or selecting and onboarding the right agencies
You are a 'Power User' of modern AI tools. You don't just tolerate AI; you view it as a mandatory teammate. You can demonstrate how you've used technology to multiply output without multiplying headcount
Deep proficiency in CRM (Salesforce), Marketing Automation (HubSpot/Marketo), and AdTech platforms (Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase)
You have a technical understanding of website performance, conversion rate optimization, and the 'Owned' channel tech stack
Benefits
100% fully paid medical, vision, and dental for employees and their dependents
Generous time off; we observe all US federal holidays, close our office for a winter break (12/24-12/31), in addition to granting 18 PTO days and 10 sick days
Outstanding compensation package; competitive commissions for revenue roles and quarterly bonuses for non-revenue positions
A strong commitment to diversity, equity, and inclusion
Eligibility to participate in additional benefits such as 401k match up to 5%, 100% paid life insurance (up to $100,000 coverage),, and parental leave
A collaborative and positive culture - your team will be as smart and driven as you
Limitless growth and learning opportunities
Company
Sayari
Sayari is a mission-driven company that aims to empower both the public and private sectors with the comprehensive, evidence-based model of global commercial relationships they need to safeguard their economic futures.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$329.7MKey Investors
TPGBridge BankCentana Growth Partners
2024-04-17Private Equity· $235M
2024-01-16Acquired
2022-02-01Debt Financing· $40M
Leadership Team
Farley Mesko
CEO & Co-Founder
Recent News
2025-09-25
citybiz
2025-07-29
Company data provided by crunchbase