Razorfish · 2 weeks ago
Vice President, Performance Strategy
New York, NY
Full-time
Hybrid
Director/Executive
$168K/yr - $256K/yr
12+ years expRazorfish is a leader in the marketing industry, known for its digital expertise. The VP, Performance Strategy will lead a mid-sized account, focusing on data-driven strategies to enhance client revenue through collaboration across various strategic functions.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Create acquisition strategies and models to enable or support the growth of our client’s business
Represent Razorfish point of view in Power of One cross-agency environment; consistently push for stronger collaboration and partnership with our paid media and data counterparts
Understand our client’s strategic priorities, challenges, and develop roadmaps for growth; regularly communicate insights and strategic recommendations to internal and external (client) stakeholders
Lead a high-performing team to create and implement strategic growth initiatives across various marketing and commerce functions including performance marketing, paid media and commerce optimizations
Drive improvements in acquisition performance across multiple channels with an emphasis on site/landing pages, display and programmatic
Oversee testing and optimization processes across the above channels, including management of cross-channel testing strategies and mapping full funnel impact
Partner with Razorfish brand strategists on further integrating data and a performance POV into creative briefs, as well as ad hoc client requests
Collaborate closely with internal and external data, analytics and marketing sciences functions to minimize data gaps and ensure ongoing data integrity and quality
Leverage cross-channel data and insights (from site/landing pages and paid media) for decision making, measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
Assist in the development of a growing team; further define specific ways in which they can contribute to business performance
Qualification
Required
12+ years of demonstrated success in helping clients growing revenue at scale via performance marketing, product marketing, partnerships and commerce optimizations
Competency to seamlessly interface with marketing, digital acquisition, product, commerce and senior-level clients
Ability to think both tactically and strategically, through the modern customer acquisition journey
Possesses vocabulary to participate in measurement conversations, across paid media and web analytics (i.e. relationship of CTR, CPC to CPA/CPL, ROI/ROAS)
Expert at planning and executing upon strategies necessary for the achievement of revenue and profit objectives
Highly skilled in establishing, monitoring and analyzing key metrics for all marketing and commerce functions and driving continuous improvement
Experience in performance marketing, campaign development and optimization - including, but not limited to: digital design/user experience, display marketing campaigns, search (SEO and SEM), social media, mobile web and applications, affiliate marketing, and digital analytics
Mentors and coaches employee(s) to ensure personal/team growth and achievement of company goals or objectives
Has a best-in-class, analytical, data-driven background
Approaches challenges with a lean, data-driven, process, and KPI-oriented mentality. Knows how to quantitatively analyze and optimize marketing programs and growth initiatives
Excellent verbal and written communication skills
Is a world-class individual contributor first and foremost
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
1001-5000 employees
H1B Sponsorship
Razorfish has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (4)
2023 (5)
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase