Utah SHRM · 4 weeks ago
Senior Specialist, Marketing Performance & Insights
Alexandria, VA
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $100K/yr
4+ years expSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. The Senior Specialist, Marketing Performance & Insights helps SHRM understand what’s driving results across their marketing efforts and collaborates with various teams to enhance marketing performance and insights.
Non-profit Organization Management
Responsibilities
Provide proactive recommendations to strengthen segmentation, testing, creative optimization, and audience journeys. Track results across the full marketing funnel
Develop and maintain clear, easy-to-understand marketing performance summaries that highlight key trends. Support quarterly business reviews and marketing strategy discussions
Help define, refine, and maintain KPIs, benchmarks, and scorecards that guide SHRM’s marketing investment and strategic priorities. Stay aware of evolving industry trends
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
4–6 years of experience in marketing performance, insights, reporting, or related areas
Familiarity with tools such as AJO, AEM, Marketo, and other marketing platforms preferred
Strong understanding of marketing funnels, channel strategies, and audience segmentation
Excellent storytelling skills—able to turn trends into meaning, not jargon
Highly collaborative approach and ability to work cross-functionally across multiple teams
Company
Utah SHRM
The Utah Human Resources State Council (Utah SHRM) exists to serve the community, the needs of HR professionals, the leaders and volunteers of local SHRM chapters, and to advance the interests of the HR profession.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase