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7-Eleven · 2 days ago

Senior Manager, Digital Product Management - Retail Media

Irving, TX

Full-time

Onsite

Senior Level

5+ years exp

7-Eleven is a leading convenience store chain focused on innovative technology to enhance customer experience and support its stores. The Senior Manager of Digital Product Management will lead the Retail Media strategy, overseeing product vision, technical infrastructure, and monetization strategies to drive business growth.

Food and BeverageRetail

No H1B

Responsibilities

Define long-term strategy for the retail media network, ensuring alignment with Gulp Media’s broader vision

Establish clear business metrics and KPIs (e.g., ad revenue, campaign effectiveness, user engagement), as well as the technical infrastructure developed to support all of Gulp Media

Lead product vision, road mapping, goal setting, and rollout strategy

Identify and manage integration of optimal ad tech tools (ad servers, CMS, Ad Ops Tools) for seamless content and ad management

Ensure that the CMS and ad server are properly configured to handle inventory management, ensuring that ads are dynamically placed on the right products or pages

Oversee the technical architecture for ad serving, ensuring that all integrations with third-party ad servers, content management systems, OMS systems, are scalable, secure, and efficient

Work with engineering to ensure that the infrastructure can scale as ad traffic and content volumes increase

Translate business goals and user needs into actionable product strategies and priorities

Lead user research, test assumptions, and turn insights into product improvements

Remove obstacles, prioritize stakeholder requests, and provide regular leadership updates

Regularly and systematically use data to uncover opportunities, track product performance, and drive decision making

Conduct Design Thinking, Agile, and LEAN rituals to promote ongoing communication, and iterative refinement of product and roadmap

Create and enhance in-app ad formats such as sponsored products, native ads, and in-feed ads, sponsored searches, designed to seamlessly integrate with the retail app's shopping experience

Collaborate to design and optimize monetization models (CPC, CPM, CPA) aligned with user engagement

Explore and implement innovative ad formats such as interactive ads, video ads, and shoppable ads within the app, enabling users to engage directly with ads and purchase products without leaving the app

Qualification

Digital product managementRetail Media NetworksAgile product managementAd tech integrationData analysisDesign ThinkingProblem solvingCross-functional collaboration

Required

Bachelor's Degree

Minimum 3 years of experience in Digital product management

Minimum 5 years of experience developing Retail Media Networks

Preferred

Bachelor's degree in business, Marketing, Computer Science, or Engineering

MBA or master's degree

2-4 years of experience in Agile product management, ideally in digital or advertising technology with a focus on building or scaling media or advertising products

Hands-on experience with integrating ad servers and content management systems within digital environments, particularly within apps, websites, or eCommerce platforms

Experience working in retail, e-commerce, or digital advertising environments, with a strong understanding of how retail media networks operate and generate revenue

Position not eligible for sponsorship