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Buffalo Rock Company · 4 days ago

Regional Business Development Coordinator - Large Format Channel

Newnan, GA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Buffalo Rock Company is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL. The Regional Business Development Coordinator (BDC) for the Large Format Channel serves as an Outside Sales Representative, managing sales goals and objectives for assigned accounts while negotiating and maintaining customer relations.

CoffeeFood and BeverageSupply Chain Management

Responsibilities

Drive Incremental sales in current accounts by focusing on new selling opportunities that will drive volume and revenue for the company and the customer

Must sell-in all current and future products, including all brands and packages distributed by the Buffalo Rock Company

Must continuously seek authorization and full distribution for all current and future products distributed by the Buffalo Rock Company

Meet with account ownership (owners/VPs/DMs, etc.) and Franchise Leadership as a group to show unity of buy-in and expectations for product and placement. Gain approval during this process from store manager(s)

Have a selling story for the customer on how the additional product will drive revenues and margins…win/win partnership

Solicit any potential new accounts in /out of your assigned area. Communicate any changes to an existing account, including ownership, closure, etc. to the appropriate departments

Must aggressively pursue current BRC in-store plans as well and pursuing additional shelf space, position, display space, cooler space, vending placements, and rack placements in all assigned accounts, incremental to the CDA status of the account under BRC standards

Ensure that all marketing programs with assigned /selected accounts are implemented and maintained, and report and remedy any non-compliance under BRC standards

Must work with the responsible Franchise Leadership to ensure all assigned sales objectives and quotas are reached under BRC standards

Must work with the responsible Franchise Leadership to ensure all Corporate and Franchise defined merchandising standards are executed in all assigned accounts in accordance with BRC standards

Must work with the responsible Franchise Leadership to ensure that the Out-of-Date Policy is enforced in accordance with BRC standards is understood by the employee- partners servicing the BDC's assigned account

Must work with all Franchise Leadership to ensure all general company policies are understood and followed by all employee- partners

Must work with all Franchise Leadership to ensure that the BDC's assigned accounts receive adequate service and delivery based on the Franchise Policy for Service Frequency

Must visit all retail accounts as deemed appropriate to determine whether customer is purchasing Buffalo Rock product or not due to transshipping. If transshipping the BDC will be required to communicate to Franchise Leadership

Must personally visit all assigned accounts on a scheduled basis in accordance with BRC standards

Must actively pursue full resolution any need or complaint of the BDC’s assigned accounts as it relates to the day-to-day business between the account and the Buffalo Rock Company

Must work with all Franchise Leadership to ensure that all assigned accounts of the BDC requiring 'weekend and holiday' merchandising are serviced adequately, either by assigned employee-partner based on the company's established rotation

Develop and maintain positive, professional customer relationships

Know each district manager/buyer/owner at each account by name and keep them updated on all Buffalo Rock Company pricing, new product, and any information pertinent to mutual business needs

Must review sales data monthly and communicate the information to the assigned accounts accordingly

Required to attend and/or participate in all scheduled meetings as directed

Required to work nights, weekends (Sat. and Sun.) as needed and for On-Call Duty to Franchise requirements

Required to work any special events or other events associated with the Buffalo Rock Company or the Franchise

Must adhere to customer policies for vendors or suppliers, which may include but is not limited to business conduct policies, business ethics policies, legal policies, and delivery and merchandising policies

Set up days and times with Franchise Leadership to walk the store and identify opportunities

Review Sales Report of the account to identify opportunities for SKU's - determine what is growing vs. what is declining to identify drivers (location/price/point of interruption). Determine CDA requirements for account to identify upon arrival. Ensure we look better than our competitor

Run distribution report of new products to determine opportunities for authorization/distribution. If authorized discuss with Franchise Leadership why the account does not have product availability. Ensure product is ordered and delivered

Provide effective leadership in selling to Franchise employee-partners. Goal is to have them looking for selling opportunities in existing accounts daily

End of day communicate to Franchise Leadership wins experienced for the day. Build a 'win’s' board to identify successes for display in office and record wins on spreadsheet. Goal is to win something in every account that we do not currently have (space/display/sku/etc.)

Perform all other duties as assigned

Qualification

Sales ExperienceCustomer ServiceNegotiation SkillsMicrosoft OfficeMarketing KnowledgeManagement ExperienceActive ListeningCritical ThinkingTime ManagementPersuasion