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McCain Foods · 4 days ago

Sr. Brand Manager, US Retail

Oakbrook Terrace, IL

Full-time

Onsite

Mid, Senior Level

$108K/yr - $144K/yr

7+ years exp

McCain Foods is a global family-owned company striving to be the employer of choice in diverse communities. They are seeking a Sr. Brand Manager for US Retail Marketing who will develop and execute marketing strategies to drive consumer demand and profitable growth while leading a team and collaborating across various functions.

Food and BeverageFood ProcessingFood TrucksSnack Food

H1B Sponsor Likely

Responsibilities

Act as a leader and mentor to the team managing up to two direct reports and actively contributing to building an engaged, inclusive and high performing team

Set the AOC & plans for the brand and portfolio while supporting the vision and long-range strategy for the retail business, leveraging macro trends, demand space frameworks, consumer insights, shopper insights, and market & competitive analyses to identify where to play, how to win, and what to do in a way that drives profitable growth

Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions

Develop portfolio, brand & PL strategy, Inclusive of Product communication development and execution to grow a family of products/brands that are distinctively positioned and are targeted to customer/consumer needs. The Portfolio Lead is responsible for setting a mid-term (3 year) brand, portfolio and base business strategy

Lead portfolio architecture strategy, inclusive of portfolio price tiering/ positioning

Critical partner to Go to Market Hub counterpart to shape AOC annual planning process, driving/influencing innovation, base business growth initiatives and supporting/enhancing brand positioning and commercial objectives. Control & manage the full funnel marketing spend for the Retail business and report on results/ROI

Lead core innovation strategy (non-disruptive) developing and executing line extensions & renovation, inclusive of core product stewardship initiatives

Execute disruptive innovation plans, partnering closely cross functionally to deliver executional excellence

Champion the customer and consumer, understanding the entire value chain to deliver an integrated and synergistic execution of the strategy across functions

Support T1, selective T2 customer engagements led by the Go to Market Hub and sales ensuring business alignment to unlock joint value creation

Support monthly IBP operating rhythm; with Go to Market Hub to help drive to decisions and alignment that balance supply against demand—and drive positive mix and scale impact to financial performance of the business

Lead base business portfolio performance and product lifecycle reviews, to ensure an efficient and relevant portfolio that delivers to customer, category and commercial objectives. Initiate portfolio mix optimization, profitability, sourcing and pricing initiatives as needed

Proactively review key brand and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of SKU profitability and mix

Coaches and supports the BM and ABM for their further development

Qualification

Marketing StrategyP&L ManagementConsumer InsightsPortfolio ManagementCommercial AcumenAnalytical SkillsCross-Functional LeadershipProject ManagementCommunication SkillsTeam LeadershipRelationship Building

Required

7+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry, with a minimum of 5 years in food

Previous P&L management experience

Experience deriving insights from both primary consumer research and syndicated data

Expert knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing

Strong commercial acumen and financial know how in the food CPG space in a tier 1 or 2 matrixed organization

Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness

Experience of customer facing engagements preferably with one or more of the Grocery Retailers

Strong people management and leadership skills with high EQ with 5+ years of experience managing direct report(s)

Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers

Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability

High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed

Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action

Proven track record in delivering several complex projects at a time

Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers

Proficiency in Excel, PowerPoint, and Word

Excellent organizational and communication skills

Benefits

Health coverage (medical, dental, vision, prescription drug)

Retirement savings benefits

Leave support including medical, family and bereavement

Vacation and holidays

Company-supported volunteering time

Mental health resources

Company

McCain Foods

Glassdoor3.9

McCain Foods is a family-owned business and manufacturer of frozen potato products and a global leader in prepared appetizers and snacks

Founded in 1957

Wendouree, Victoria, AUS

10001+ employees

https://www.mccain.com/

H1B Sponsorship

McCain Foods has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (4)

2024 (7)

2023 (3)

2022 (6)

2020 (2)