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Williams College · 1 week ago

Director of Athletics Communications

Williamstown, MA

Full-time

Onsite

Lead/Staff, Director/Executive

$80K/yr - $95K/yr

5+ years exp

Williams College seeks a passionate and strategic Director of Athletics Communications to drive engagement and excitement for our Athletics program. The role involves developing and executing dynamic communications strategies, maximizing digital presence, and serving as the voice of Ephs Athletics to various stakeholders.

Education

Culture & Values

Responsibilities

Be a key member of the Athletics senior leadership, guiding communications strategy and managing a talented team (including an Assistant Director and student staff)

Forge strong partnerships with the College Communications, Alumni Relations, and Development offices to weave athletics into the broader Williams story and support fundraising

Oversee compelling content creation (stories, releases, social media), website management (ephsports.williams.edu), and cutting-edge communication methods

Coordinate and execute, along with the assistant director and students, live stats, professional webcasts, post- competition releases, and media operations for all competitions

Serve as the primary media contact and College representative with the NESCAC and NCAA

Provide oversight on game days for statistics, streaming, scorekeeping, and training & supervising student workers

Qualification

Athletics communications experienceContent management systemsSocial media expertiseLeadershipGraphics software proficiencyAthletic statistical programsDigital analytics toolsJudgmentDiscretionCommunication skillsTeam collaboration

Required

A bachelor's degree is required

5 or more years of relevant experience in marketing, communications, sports management or similar field, with some direct experience in Athletics communications is required

Proven leadership and management skills

Expertise in and strong understanding of content management systems, such as Sidearm, Presto, etc

Experience and expertise in various social media platforms, including but not limited to Facebook, X, Instagram and Youtube

Experience with graphics software, such as Canva and Boxout Sports

Expertise and experience in using athletic statistical programs

Excellent verbal and written communication skills and demonstrated success at building collaborative relationships and meaningful interactions with various stakeholders such as: coaches, department staff, student-athletes, administrators, faculty, campus partners, alumni, and community members

Ability to work a flexible schedule, including frequent evenings and weekends to support events, and under the pressure of very tight deadlines

Ability to work both independently and as a member of a team

Ability to exercise good judgment and discretion in sensitive situations and work effectively in a fast-paced and complex work environment

Preferred

Ability to produce or oversee the production of video highlights or messaging

Ability to analyze reports from digital analytics tools such as Google Analytics, Sprout Social, and/or Meta Business Suite to track data and produce reports that are easily understood by a variety of stakeholders

Working knowledge of NCAA and NESCAC rules