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EVERSANA INTOUCH · 6 days ago

Director, Experience Strategy

New York, NY

Full-time

Onsite

Director/Executive

$119K/yr - $176K/yr

8+ years exp

EVERSANA INTOUCH is a global, full-service marketing agency network serving the life sciences industry. The Director of Experience Strategy leads the design and optimization of omnichannel experiences that connect brand purpose to customer needs through real-time data, content, user needs, technology, and insight.

AdvertisingCRMHealth CareMarketing

Responsibilities

Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc

Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives

Understand end-user needs and provide double clicks into user flows to reduce friction while enabling optimal accessibility & inclusivity

Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution

Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients

Support manager and Experience Strategy leadership on organic growth and new business initiatives

Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth

Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias

All other duties as assigned

Responsible for and oversee their respective department

Interview, select and supervise the activities of the department staff; communicate interpret and discuss with team the company policies and procedures

Determine job objectives, work methods and performance standards; review performance relative to departmental objectives discussion appraisal with each employee and performance; authorize and communicate salary changes, promotions, transfers, discipline, and discharge and administer all other personnel actions

Qualification

Omnichannel StrategyExperience StrategyDigital StrategyPharmaceutical MarketingData AnalysisMicrosoft OfficeJourney Mapping ToolsMarketing AutomationAI SystemsCommunicationPresentation SkillsTeam Leadership

Required

Bachelor's degree in marketing, communications, or a related field

8 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field

Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries

Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders

Strong analytical skills, with experience using data and customer research to inform strategic decisions

Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)

Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)

Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)

Adept at using AI systems and frameworks

Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias

All other duties as assigned