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Lifeway Christian Resources · 1 day ago

Digital Marketing Strategist | Remote

United States

Full-time

Remote

Senior Level

5+ years exp

Lifeway Christian Resources is seeking a Digital Marketing Strategist to help grow their Bible & Reference category through multi-channel strategies and campaign execution. The role involves leading marketing campaigns, managing digital content, and analyzing performance while aligning with the company's mission to disciple people through God’s Word.

Software

Culture & Values

Responsibilities

Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work

Lead quarterly marketing campaigns and launches for Bible and reference products

Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels

Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com

Analyze campaign performance and adjust tactics accordingly

Coordinate with internal and external teams on asset creation, approvals, and launch execution

Oversee video and image production; manage content for product pages and catalogs

Track budgets and work with vendors for invoicing, procurement, and creative services

Support Lifeway presence at conferences and events

Moderate travel, occasionally overnight

Qualification

Digital marketing experienceCampaign managementProject coordinationSalesforce Marketing CloudWorkfrontBasecampGA4Analytical skillsExperience in publishingWordPressHTML knowledgeEvent support experienceCommunication skills

Required

Bachelor's degree in Marketing, Communications or related field- required

5+ years of marketing experience in corporate or agency settings

3+ years of experience in digital/email/video marketing

2+ years of experience coordinating projects or executing digital campaigns

Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4

Strong strategic, analytical, and communication skills

Demonstrated success managing multi-channel campaigns with measurable results

Preferred

Master's degree, preferred

Experience in publishing, ministry, or Christian retail markets - strongly preferred

Experience with Salesforce Marketing Cloud, Workfront, Basecamp, and GA4 - strongly preferred

Familiarity with WordPress, HTML, SharePoint, Firebrand

Experience managing vendors, media production, or event support

Benefits

Healthcare

Vacation and sick time

Holiday pay

Care days

401(k) plan

Maternity and paternity leave

Adoption assistance

Mission trip time

Company

Lifeway Christian Resources

Glassdoor4.2

This is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ.

Founded in 1987

Bellingham, Washington, USA

1001-5000 employees