Red Bull · 3 hours ago
Sr. Manager, Trade Marketing
Santa Monica, CA
Full-time
Onsite
Senior Level
$137K/yr - $151K/yr
5+ years expRed Bull is a leading company in the beverage industry, and they are seeking a Senior Trade Marketing Manager to support the POS development process and execute retail visibility strategies. The role involves collaboration with various teams to bring marketing campaigns to life and drive brand presence at retail through effective merchandising solutions.
Food and BeverageWholesale
Responsibilities
Owns visual merchandising/ POS strategy & development for assigned accounts/ channels
Serves as the subject matter expert for assigned accounts’ POS and merchandising initiatives
Develops POS solutions that serve the needs of assigned customers, complement shopper behavior and ensure Red Bull looks like #1 in store
Contributes to the annual business plan process with leadership and guidance on effective POS solutions to achieve commercial and brand objectives
Owns and communicates Trade Marketing production timelines to all relevant stakeholders including Agencies, Brand, Operations, and Field teams
Reviews all custom POS requests for assigned customers/ channels to ensure quality and compliance with RBNA brand standards
Proactively identifies new industry technical innovations & prioritizes testing based on business impact and customer needs
Collaborates with cross functional stakeholders including IT, Legal, Operations, Field Sales Force and Key Accounts, Shopper Marketing, Product Marketing, BU Brand Marketing Teams to deliver projects on-time, on-budget and exceed customers’ expectations
Continually identifies opportunities to improve and respectfully challenges the status quo
Defines the Look of Success in assigned channels & customers
Drives RB Trade Marketing strategies through regular market visits, customer/ sales team meetings and Distribution Partner ride-alongs
Stays up to date on industry trend analysis, competitive activity and changing shopper behaviors through industry publications, events and insights reports
Works closely with Red Bull’s insights team to link Shopper and Business Insights with our portfolio of tools via internal/external facing content suitable for conceptual sells, sell sheets and other relevant trade communication
Additional assigned projects as determined by the Director of Trade Marketing
Qualification
Required
5-8+ years consumer goods industry experience with exposure to retailers required
Strong planning, prioritization, and project management competencies
Exceptional communication skills, including presenting, writing and collaboration abilities
Ability to multi-task and work in a fast-paced environment are a must
Strong interpersonal skills that facilitate cross department networking
Conscientious, strong attention to detail, self-starting
Creative mind, not afraid to question and improve the 'status quo'
Strong conceptual thinking and design critiquing skills
Must be proficient in Microsoft Excel, Outlook and PowerPoint
Lives and represents the Red Bull Brand
Preferred
Some Technical Knowledge of POS Production (Print, Permanent, Temporary)
People management experience strongly preferred
Experience working with Agencies or Production suppliers preferred
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
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