Workday · 1 day ago
Sr Director, Sales Development (North America)
Workday is a Fortune 500 company and a leading AI platform for managing people, money, and agents. The Sr Director of Sales Development will lead the team responsible for demand generation and business development activities to meet North America sales growth targets, driving revenue growth and team success.
Artificial Intelligence (AI)Cloud ComputingEnterprise SoftwareHuman ResourcesSaaSSoftware
Responsibilities
Develops the Sales Development Go to Market (GTM) plan aligned to Field Sales to optimize market coverage, maximize growth, drive key industry penetration and focused solutions expansion (e.g. Financials or Planning). Plan definition includes alignment of sales motions, territories, coverage ratios and corresponding compensation incentives
Defines the operating plan that aligns the role and prospecting responsibilities of the Sales Development team to the sales qualification funnel for pipeline target achievement
Drives the business management cadence of the organization across the key activities, metrics and outcomes required to drive consistent and predictable performance. Achieves quarterly pipeline generation targets and accurately forecasts quarterly pipeline metrics
Works strategically with strategy and operations as well as sales to define pipeline coverage strategies and provides solutions for areas of the business in need
Aligns with and delivers to sales a comprehensive update on business strategies, efforts and campaigns that extend beyond just results and/or data inputs
Works across Marketing, Field Sales, Sales Support and Sales Operations to ensure tight operating interlock and high levels of stakeholder management to include alignment on shared targets, objectives, key performance indicators, GTM priorities, programs and timelines
Leads, manages and develops a team of Sales Development Representatives (SDR) including the recruitment, hiring, and coaching of managers and SDRs. Drives a career development vision oriented to a performance and growth mindset culture. In conjunction, ensures clear career path definition and principles of individual career development that prepares SDRs for future career opportunity in a Sales, Marketing, Presales, Value Management, and Sales Operation capacity
Drive Workday Culture and cross-group collaboration as a member of the regional leadership team
Works collaboratively with peers in other geographies, as well as those within the region, to identify new processes and procedures that can be replicated within the North America region
Ability to come up with new ideas and try new initiatives. Fear of failure is not a consideration, but instead a constant focus on improvement and efficiency even if it means doing things a new way or asking the team to stretch to new motions
Qualification
Required
10+ years experience as a sales leader overseeing geographically distributed teams within a complex, team-based software sales environment
5 + years experience leading distributed teams of 100+ employees. Second line leadership experience required, third line leadership preferred
Recent successful experience and proven ability to develop a prospect pipeline via high volume outbound prospecting and engaging business executives in an enterprise software sales environment
You bring the leadership abilities to motivate and focus the regional organization on team and individual objectives, and exceptional leadership experience focused on empathetic leadership
You always overachieve. We're going to want to know how successful you've been against KPIs in your most role as past success is a strong indicator of future success
Excellent communications with a particular emphasis on collaboration and partnering for a joint outcome
Deep understanding of business processes. Solid knowledge of demand generation processes, Marketing planning & pipeline building
Experience working closely with Sales Operations and Marketing supporting Field Marketing activities within the territory, including webinars, trade shows, and demand generation campaigns
Strong Analytics Capabilities - Demonstrated experience leveraging data analysis, modeling, and/or financial analysis to support or drive business decisions
Ability to address and offer global solutions to problems that extend beyond our region
Ability to take an action plan from inception to completion with providing the right level of detail and updates
Ability to work strategically with sales and sales leadership on trackable campaigns and other strategic matters
Ability to proactively identify and act on organizational issues and implement a solution
Ability to delegate to broader team for various initiatives as required
You hold yourself to a set of values that align with ours. We're a purpose driven organization, and we seek like minded Workmates
Benefits
Workday Bonus Plan
Annual refresh stock grants
Flex Work
Company
Workday
Workday provides SaaS-based enterprise solutions for a company's human resources and financial management activities.
H1B Sponsorship
Workday has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (331)
2024 (388)
2023 (262)
2022 (503)
2021 (290)
2020 (229)
Funding
Current Stage
Public CompanyTotal Funding
$2.23BKey Investors
Elliott Management Corp.New Enterprise AssociatesGreylock
2025-09-16Post Ipo Equity· $2B
2012-10-12IPO
2011-10-24Series F· $85M
Recent News
EIN Presswire
2026-01-07
MarketScreener
2026-01-03
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