Morningstar Sustainalytics · 3 weeks ago
Senior Manager, Marketing Automation & Analytics
New York
Full-time
Hybrid
Senior Level
$95K/yr - $161K/yr
7+ years expMorningstar Sustainalytics is a global leader in credit ratings and analytics. The Senior Manager will lead marketing operations for the global Credit business, focusing on marketing automation, data management, and analytics to drive growth and efficiency in marketing activities.
Financial Services
Responsibilities
Define the martech vision, strategy, and roadmap for the global Credit business
Own the end-to-end management of martech platforms – driving strategy, integrations, data practices, and providing expert-level platform administration and support, particularly for HubSpot
Design, implement, and optimize automation programs and templates, lead scoring models, routing logic, and lifecycle frameworks
Support the marketing team in executing efficient and effective campaigns through martech platforms
Serve as the owner and subject matter expert of marketing source data architecture, aligning current and future-state frameworks with business goals
Maintain an up-to-date marketing database with high levels of data quality, integrity, and standardization, including establishing and enforcing governance processes and following best practices for regional data privacy and compliance standards (e.g., GDPR, CASL, CAN-SPAM)
Lead marketing data integration, appending, and enrichment processes (website, ZoomInfo, third-party sources, paid media, etc.)
Oversee audience segmentation strategy and governance across platforms to ensure consistency, relevance, and compliance
Analyze the marketing database and generate actionable audience insights for marketing campaigns
Integrate marketing performance data from multiple sources (paid, owned, and earned media) and develop centralized marketing performance or other dashboards with clear and compelling data visualizations in Tableau, Power BI, Looker or other tools
Identify, design, and implement scalable processes and best practices to streamline marketing operations
Support the planning, allocation, tracking and reporting on the annual marketing budget
Bring subject matter expertise into all our thinking and planning by staying current on marketing automation, data management, analytics, and operations best practices and finding the bridges to apply them
Foster a culture of continuous improvement and innovation within the broader marketing team
Support other marketing operations needs as necessary
Qualification
Required
A bachelor's degree
7+ years of experience in marketing automation architecture
Deep hands-on expertise in HubSpot administration, configuration, and integration with Salesforce and supporting technologies
Strong understanding of lead management, routing, and scoring processes
Experience with marketing intelligence and visualization tools (Tableau, Power BI, Looker, etc.)
Ability to successfully manage multiple projects simultaneously, communicating effectively with stakeholders and prioritizing to deliver high-quality work within deadline
Ability to collaborate effectively with other team members as well as work independently and autonomously
High attention to detail and a deep appreciation and proven ability for process-driven and detailed execution of marketing activities
Strong problem-solving skills with experience overcoming ambiguity
Benefits
75% 401k match up to 7%
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Bonding Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Education Stipend
Tuition Reimbursement
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups
Company
Morningstar Sustainalytics
Morningstar Sustainalytics is a leading independent ESG and corporate governance research, ratings and analytics firm that supports investors around the world with the development and implementation of responsible investment strategies.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
2024-04-25
2024-04-25
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