Kidde Global Solutions · 1 week ago
Director of Brand Marketing
Palm Beach Gardens, FL
Full-time
Onsite
Director/Executive
$178K/yr - $209K/yr
10+ years expKidde Global Solutions is a global technology leader in fire and life safety solutions, seeking a Director of Brand Marketing to develop and execute marketing strategies. This role involves leading a team to build data-driven marketing programs that drive consumer engagement and brand growth.
Building MaterialPublic Safety
Responsibilities
Lead and develop a high-performing team, fostering a collaborative, innovative, and results-oriented culture
Define and execute homeowner/consumer and professional/contractor marketing strategies aligned with business objectives
Translate marketing strategies into actionable plans, budgets, and growth assumptions integrated into LRP, AOP, and A&P budgets
Serve as the brand steward, ensuring all marketing content meets brand guidelines and elevates Kidde’s identity globally
Define strategies to engage, educate, and inspire homeowners and professionals to purchase Kidde devices (increase households, frequency, and units per trip)
Own content strategy, creative briefing, and alignment with cross-functional teams and agency partners across media, social (paid and organic), PR/communications, and digital channels
Provide thought leadership on full-funnel marketing tactics, campaign evaluation, and consumer insights integration
Own the digital marketing strategy across Kidde owned websites, customer websites, and ecommerce channels, ensuring consistent presence, content excellence, and optimized consumer journeys
Oversee message and content strategy across brand storefronts (e.g., Amazon Brand Store), and work with internal agency and teams on content development (videos, comparison charts, installation guides, safety FAQs), and reputation management (ratings, reviews, Q&A)
Drive visibility through SEO/SEM and retail syndication
Leverage analytics to continuously improve digital performance and consumer engagement
Qualification
Required
Bachelor's Degree
10+ years of progressive marketing or product management experience, with a proven record of delivering brand and business growth
12+ years' demonstrated ability to lead and inspire teams, manage talent, and collaborate across functions
Preferred
Strategic Thinking: Skilled at building long-term brand strategies and translating them into actionable execution plans
Analytical Rigor: Strong data-driven decision-making and business case development skills
Communication: Ability to craft and deliver compelling messages to diverse stakeholders and senior leadership
Digital Expertise: Deep knowledge of consumer marketing, pro channel marketing, digital marketing, ecommerce, and SEO/SEM best practices
Education: Bachelor's degree in business, marketing with or related field experience
MBA strongly preferred
Benefits
Annual performance bonus based on both individual and company’s performance
Medical, dental, and vision coverage
Life and disability insurance
Retirement plan
Paid time off (vacation, sick, company holidays)
401(k) with employer match
EAP assistance
Company
Kidde Global Solutions
Kidde Global Solutions supplies fire protection and life safety products for commercial and residential use.
Founded in 2024Palm Beach Gardens, Florida, USA
5001-10000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase