The University of Olivet · 1 month ago
VP for Recruitment Marketing & Enrollment
Olivet, MI, US
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expThe University of Olivet is a private liberal arts institution located in Olivet, Michigan, seeking an experienced leader for the role of Vice President for Recruitment Marketing & Enrollment. This position is responsible for providing executive leadership for the University’s recruitment and enrollment strategies, focusing on marketing, admissions execution, and data-informed growth initiatives.
Higher Education
Responsibilities
Develop and lead a comprehensive recruitment marketing strategy that drives inquiry generation, application growth, yield, and net tuition outcomes across all enrollment markets
Leverage market research, demographic analysis, and digital engagement data to identify growth opportunities and refine recruitment strategies
Ensure recruitment marketing strategies are aligned with the University’s brand, mission, and value proposition in close collaboration with the Chief Marketing Officer
Translate marketing intelligence into actionable admissions and conversion strategies
Provide executive leadership and accountability for admissions strategy and outcomes across traditional undergraduate, online, graduate, adult, and transfer populations
Lead admissions execution through a clearly empowered Assistant Vice President/Senior Director of Admissions, who oversees daily admissions operations, counselor management, campus visit programs, and yield tactics
Establish clear enrollment goals, performance metrics, and accountability structures for admissions teams
Ensure a high-quality, personalized, and mission-aligned admissions experience for prospective students and families
Provide strategic leadership for the effective use of enrollment technologies and AI-enabled systems, including Slate, Halda, and related CRM and analytics platforms, ensuring these tools are leveraged thoughtfully to improve personalization, decision-making, and measurable recruitment and enrollment outcomes
Ensure that AI and predictive analytics are embedded across recruitment and admissions workflows to support personalization at scale, counselor effectiveness, and data-informed decision making, while fostering staff understanding, adoption, and continuous learning in the use of emerging tools
Oversee the development and use of dashboards and performance reports connecting recruitment marketing activity, admissions engagement, and enrollment outcomes
Ensure the design and continuous improvement of a comprehensive campus visit and engagement strategy that reflects Olivet’s relational culture and drives conversion from inquiry to enrollment
Hold admissions leadership accountable for visit yield, follow-up effectiveness, and prospective student experience quality
Lead the University’s strategic enrollment management framework, aligning recruitment, admissions, financial aid strategy, registration processes, and retention initiatives
Collaborate closely with Academic Affairs, Student Affairs, Finance, and other senior leaders to align enrollment goals with academic capacity, student success, and financial sustainability
Provide regular enrollment forecasting, risk analysis, and performance reporting to the President, Cabinet, and Board of Trustees
Provide vision, leadership, and accountability for a high-performing enrollment organization
Support the professional development and effectiveness of senior enrollment leaders and staff
Foster a culture of innovation, collaboration, data-informed decision making, and student-centered service
Qualification
Required
Bachelor's degree required; Master's degree preferred
Minimum of 5 years of progressively responsible leadership experience in enrollment management, admissions, recruitment marketing, or a related growth-focused role in higher education or adjacent sectors, with demonstrated accountability for outcomes and capacity to lead through change
Demonstrated success driving enrollment growth through data-informed strategy, admissions execution, and recruitment marketing alignment
Experience leveraging CRM systems, analytics, and technology-enabled workflows to improve recruitment and enrollment outcomes
Strong strategic, analytical, communication, and leadership skills
Preferred
Experience integrating recruitment marketing and admissions functions
Familiarity with AI-enabled enrollment platforms and predictive analytics, with demonstrated interest in learning, adapting, and leading teams in the effective use of emerging technologies
Experience in private, mission-driven, or liberal arts institutions
Knowledge of Michigan and Midwest recruitment markets, as well as national online and graduate markets
Company
The University of Olivet
View all open employment positions at www.Uolivet.edu/employment.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Linda Logan PHD
Vice President Chief Diversity and Inclusion Officer
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