US Pharmacopeia ยท 3 days ago
Vice President, Growth Marketing
Rockville, MD
Full-time
Onsite
Director/Executive
$237K/yr - $320K/yr
15+ years expThe U.S. Pharmacopeial Convention (USP) is an independent scientific organization dedicated to developing quality standards for medicines and dietary supplements. The Vice President, Growth Marketing will lead the strategic customer growth initiatives through a multi-channel marketing approach, enhancing the overall customer experience while driving revenue growth. This role involves overseeing digital marketing, eCommerce strategy, and customer insights to optimize engagement and support USP's mission in public health.
MedicalNon ProfitPharmaceuticalPublishing
Responsibilities
Lead the transformation of Growth Marketing setting clear vision to include digital marketing, content, eCommerce, digital channels and overall customer experience. Drive operational strategies that align with long-term USP revenue goals
Drive awareness, adoption, and usage of standards, products, and solutions through an end-to-end customer growth strategy
Develop compelling, digital, content and omnichannel marketing strategy across search, social, email, paid, etc. that is tailored across key target audiences and geographies and monitor to nurture, optimize and generate demand
Create personas to better understand different customer journeys and to align around a common, user-focused vision, guide feature prioritization, and improve the overall user experience
Lead creative/content/media integration to drive full-funnel storytelling and ROI
Establish an eCommerce strategy that enhances the design, functionality, and user experience as well as increases awareness, ease of use, browsing and purchase to achieve revenue and performance metrics
Analyze data, identifying trends, and implementing strategies to optimize online conversion rates
Work closely with Industry Programs, Regions, Global Communications, Customer Service, SCDs and others to ensure a unified approach to supporting our products across all touchpoints
Monitor market and customer trends to identify opportunities for growth and areas for improvement
Lead governance in the oversight and alignment of strategies, plans and budgets to ensure a seamless, customer-first approach across all divisions
Define the eCommerce and Martech roadmaps that directly improve the user experience and facilitate implementation with cross-functional teams including Global communications, IT, Finance, SCDs, Customer service and others while maintaining operational efficiency and meeting performance metrics
Champion the adoption of innovative solutions and continuous improvement initiatives
Gather customer feedback and insights to map the entire customer experience and inform strategic initiatives
Recruit, hire, and develop top talent, emphasizing leadership development and succession planning
Ensure compliance with industry standards, laws, and internal policies, maintaining ethical conduct and governance
Deliver impactful presentations and regular reports to key stakeholders and leadership team
Qualification
Required
Bachelor's degree in business, Marketing, Life Sciences or a related field
15 or more years of experience in marketing, digital marketing in life science, dietary supplement, food, or related field with hands-on experience with eCommerce strategy and management
At least ten (10) years of experience leading and supervising direct reports and staff including cross-functional team leadership
Experience with project and business process management, visual data and analytics, marketing technology and tools such as Adobe Marketo, Oracle, Salesforce, Tableau, others
Exceptional process and project management skills; able to manage a diverse and rapidly changing workload, leading across multiple teams within a matrixed structure according to timelines and business goals
Excellent presentation and communication skills the ability to inspire trust, confidence, and communicate effectively with internal and external audiences
Preferred
Master's degree in Business Administration or a related field, or equivalent relevant experience
Deep knowledge of the pharmaceutical industry
Experience with B2B and B2C
Benefits
Company-paid time off
Comprehensive healthcare options
Retirement savings
Company
US Pharmacopeia
US Pharmacopeia (USP) is an independent, scientific nonprofit organization that has focused on building trust in the supply of safe, quality medicines since 1820.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ronald Piervincenzi
Chief Executive Officer
Stan Burhans
SVP Operations and Chief Financial Officer
Recent News
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