Lucid Motors · 2 weeks ago
Product Planning and Marketing Manager
Newark, CA
Full-time
Onsite
Senior Level
$139K/yr - $204K/yr
5+ years expLucid Motors is a leader in luxury electric vehicles, aiming to elevate the human experience through innovative design. They are seeking a dynamic and analytical Product Planning and Marketing Manager to develop and execute product and pricing strategies for their Midsize Platform, collaborating with cross-functional teams and providing data-driven insights.
AutomotiveAutonomous VehiclesElectric VehicleTransportation
Responsibilities
Monitor competitor products, pricing, and feature introductions
Support team in developing strategies based on competitive analysis and emerging trends
Identify areas for product differentiation and competitive advantage
Monitor industry trends and technological advancements in the automotive industry
Work closely with product management, feature owners, marketing, and engineering
Internally represent the voice of market and voice of the customer
Ensure alignment between product plans and other functional strategies
Contribute to developing business cases for new product introductions or enhancements
Manage key milestone deliverables during product planning and launch
Gather data and conduct analysis to support business case development
Analyze market conditions and competitor pricing to support pricing strategy development
Assist in defining product positioning and value propositions
Collaborate with sales and marketing teams on go-to-market strategy development
Analyze customer needs, market trends, and competitive offerings to identify potential product features and specifications
Support feature prioritization based on customer value, cost, and feasibility
Collaborate with engineering, design, and manufacturing teams on feasibility constraints
Collaborate with Sales team to ensure pricing strategies align with overall brand objectives and volume targets throughout vehicle lifecycle
Present data and information clearly for internal and external presentations
Create ad-hoc analysis, reports, and dashboards as needed
Qualification
Required
5+ years of experience in a product planning or product marketing role at an automotive OEM, ideally with a luxury brand and electric vehicles
Knowledge of automotive industry trends and technologies
Demonstrated ability to collaborate effectively across multiple departments and teams
Experience with databases such as IHS, JD Power, JATO, NVCS, etc. and market research methodologies
Demonstrated effective written, interpersonal and oral communication skills
Proven technical, quantitative, and critical-thinking skills, high level of independent judgment, initiative and creativity to identify and clearly communicate key performance drivers to senior management
Ability to work effectively in a fast-paced, collaborative environment
BA/BS degree in a relevant business or technical field
Benefits
Medical
Dental
Vision
Life insurance
Disability insurance
Vacation
401k
Equity program
Discretionary annual incentive program
Company
Lucid Motors
Lucid Motors is an automotive company that specializes in electric cars.
1001-5000 employees
H1B Sponsorship
Lucid Motors has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
Funding
Current Stage
Public CompanyTotal Funding
$14.23BKey Investors
UberAyar Third Investment CompanyThe Michigan Economic Development Corporation
2025-11-12Post Ipo Debt· $975M
2025-07-17Post Ipo Equity· $300M
2025-04-03Post Ipo Debt· $1.1B
Leadership Team
Marc Winterhoff
Chief Executive Officer (interim)
Peter Rawlinson
CEO and CTO
Recent News
Ars Technica - All content
2026-01-24
2026-01-24
Company data provided by crunchbase