Pancreatic Cancer Action Network · 3 weeks ago
Senior Manager, Digital Development & Optimization
United States
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $110K/yr
5+ years expThe Pancreatic Cancer Action Network (PanCAN) is dedicated to accelerating progress for pancreatic cancer patients. The Senior Manager, Digital Development & Optimization will lead the development of digital experiences to enhance awareness and engagement, combining technical front-end development with digital analytics responsibilities.
Health CareNon Profit
Responsibilities
Build and maintain responsive web pages and forms using HTML, CSS and JavaScript
Implement front-end SEO best practices, accessibility standards (WCAG) and performance optimizations
Collaborate with the digital marketing team to integrate analytics tracking (e.g., GA4, UTMs, event tracking), donation forms, experiments (A/B tests), and content updates
Collaborate with the data/marketing teams to establish and maintain conversion tracking, engagement metrics and reporting needs
Manage and develop sitemaps, user flows and wireframes for new and updated web initiatives and digital campaigns
Help shape the user experience for our online platforms through thoughtful, user-centered design
Incorporate feedback from internal stakeholders to iterate quickly and improve usability
Ensure any new web pages are placed in the site where they are navigable and not orphaned
Partner with the digital marketing team to ensure UX decisions align with analytics insights, behavior data, and optimization opportunities
Collaborate with internal design and digital teams to evolve the digital brand while preserving visual consistency
Translate campaign concepts into compelling digital layouts that support engagement, storytelling, and fundraising
Use tools like Figma or Adobe XD to design components and hand off specs as needed
Design with an understanding of heatmaps, scroll depth, engagement patterns, and audience segmentation to inform visual decisions
Design and code responsive email templates for newsletters, appeals and automated journeys
Ensure cross-client compatibility and accessibility for email communications
Ensure templates support email performance tracking, including click maps, link tagging, and deliverability best practices
Establish and maintain a scalable, reusable CSS architecture
Create and document a front-end style guide and design system to ensure consistency across digital products
Build and maintain a UI component library (e.g., buttons, cards, forms, modals) using semantic HTML, accessible markup and reusable classes or components
Optimize stylesheets for performance, maintainability and cross-browser compatibility
Define and document core design elements (typography, color palette, spacing, iconography, responsive breakpoints, etc.)
Ensure all components and templates can support tagging, tracking, and analytics implementation requirements
Qualification
Required
Bachelor's Degree (BA/BS) from a 4-year accredited university in a related field, or equivalent combination of education, training and practical experience that provides the required knowledge, skills, and abilities required
5+ years of experience in front-end development and digital design, ideally in a nonprofit or mission-driven environment
Proficiency in HTML, CSS, and JavaScript
Strong design skills and experience using tools like Adobe Creative Suite, Figma, or Canva
Experience designing user-centered digital experiences, including wireframing and prototyping
Familiarity with WordPress CMS platforms and email service providers
Understanding of front-end SEO, accessibility (WCAG) and performance optimization
Ability to work independently, manage multiple projects and thrive in a small, collaborative team
Awareness of how front-end development and UX influence digital analytics, conversion metrics, and user behavior insights
Preferred
Experience with Luminate Online
Experience with Salesforce
Experience with front-end frameworks
Basic knowledge of UX research, A/B testing, and Google Analytics (including GA4 events, tagging, and reporting)
Comfort with version control systems like Git
Experience contributing to data-driven optimization initiatives (heatmaps, session recordings, funnel analysis, etc.) is a plus
Benefits
Competitive salaries
Flexible work arrangements
Exceptional time off
Health and welfare benefits
Company
Pancreatic Cancer Action Network
Our vision is to create a world in which all patients with pancreatic cancer will thrive.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Thomas V. Croal
Chief Financial Officer
Anna Berkenblit
Chief Scientific and Medical Officer
Recent News
2025-09-26
Company data provided by crunchbase