Neighborly® · 9 hours ago
Marketing Director, Molly Maid
Irving, TX
Full-time
Hybrid
Director/Executive
10+ years expNeighborly is a hub of service brands connecting customers to local experts for home and business services. They are seeking a Marketing Director for Molly Maid to lead marketing efforts, increase brand awareness, and manage a team while executing strategic brand initiatives.
Business DevelopmentFranchiseManagement ConsultingService Industry
Hiring Manager
Jennifer Corbin
Responsibilities
Collaborate with cross-functional project team (including representatives from Marketing Leadership, Operations, Training, Digital, Creative, Communications and franchisees) to develop and test relevant and new marketing ideas
Management and development of Brand Manager and two Local Performance Marketing team members
Direct and lead all brand activities from a strategic perspective – providing content topics and direction across all marketing department verticals
Responsible for executing strategic brand initiatives as developed annually in brand planning
Develop an annual marketing calendar with dates of national campaigns
Prepare the yearly MAP (Marketing, Advertising, Promotions) fund budget and present to the franchisee MAP Council
Oversee the MAP fund budget including monthly review of financials
Plan, execute and gather content for MAP council meetings and present results to the council at regular meetings as scheduled throughout the year
Train new and existing franchisees on Brand marketing systems and programs, as well as general marketing principals. This includes marketing training conducted during Basic Training week
Review and submit all marketing-related contracts and agreements for proper signature authorization
Stay abreast of current marketing trends and technology in the marketing / advertising arena
Collaborate with brand operations/key accounts staff on an as needed basis
Contribute marketing related articles for quarterly newsletter publications
Evaluate potential marketing vendors to meet existing and emerging needs. Manage relationships with existing brand specific marketing vendors. Monitor and analyze programs for effectiveness
Maintain and update the marketing section on Fran Connect and relevant information resources
Oversee Internet and website related activities
Qualification
Required
Minimum of 10 years of professional Marketing experience, including 2+ years supervisory experience
Excellent verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required
Excellent mastery of Microsoft Word, Microsoft Excel and Microsoft Outlook required, with working knowledge or desire to learn Power Point
Possess excellent diplomatic skills
Budget management skills and proficiency
Strong understanding of current online marketing advertising, strategy and best practice
Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude
Ability to think critically and to interpret and apply processes across many different areas
4 Year Undergraduate degree Required
Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home
Full-time, Monday – Friday, 8 AM – 5 PM local time zone
Preferred
MBA recommended
Benefits
Check out our benefits offerings here: Neighborly Benefits
Equity and bonus opportunities
Company
Neighborly®
Neighborly brands repair, maintain, and enhance properties — to make life easier and more enjoyable for homeowners.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-07-09Acquired
Leadership Team
Michael A Davis
Chief Executive Officer
Mike Bidwell
President and CEO
Recent News
2025-05-20
2023-10-16
Company data provided by crunchbase