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Red Frog Solutions · 3 weeks ago

Media Strategy Director

Woodland Hills, California, United States

Full-time

Hybrid

Director/Executive

$125K/yr - $150K/yr

8+ years exp

Red Frog Solutions is seeking a Media Strategy Director to lead the development and execution of innovative, data-driven media campaigns across traditional and digital channels. This role involves client leadership, analytical precision, and translating complex media performance data into actionable insights.

Management Consulting

Responsibilities

Oversee and manage the media planning process for multiple clients, providing leadership, strategic direction, and innovation

Act as the senior media lead across digital, social, and traditional platforms, ensuring alignment with client objectives and KPIs

Develop and present strategic media recommendations, plans, and rationale to clients and internal stakeholders

Lead cross-department collaboration with Account, Strategy, Creative, and Analytics teams to build integrated marketing solutions

Manage the media planning lifecycle, including research, strategy, evaluation, plan development, and campaign execution

Ensure campaigns deliver against measurable business objectives and audience strategies

Lead high-level media partner negotiations to maximize value, visibility, and return on investment

Guide and mentor media supervisors and strategists, fostering professional development and collaboration

Participate in new business pitches, contributing to agency growth and thought leadership

Maintain a deep understanding of client industries, audiences, and competitive landscapes

Oversee staff performance reviews, workload assignments, and training opportunities to ensure team success

May specialize in specific channels such as programmatic, social, or broadcast media, depending on client needs

Qualification

Media planningCross-channel strategyAnalytics toolsClient relationship managementLeadership experiencePassion for mediaCommunication skillsPresentation skillsTeam managementProject management

Required

Bachelor's degree in Advertising, Marketing, Communications, or a related field (or equivalent experience)

8+ years of experience in media planning, buying, or strategy, with at least 2 years in a leadership role

Proven success leading cross-channel media strategies across digital, social, and traditional platforms

Familiarity with major media and analytics tools such as Advantage, Strata/Freewheel, Google Ads, Meta Ads Manager, The Trade Desk, Google Analytics, and Google Campaign Manager

Strong understanding of research tools, including Kantar, GWI, and Scarborough

Excellent communication, presentation, and leadership skills

Demonstrated ability to manage teams, foster collaboration, and build client relationships

Self-motivated and detail-oriented, with a proactive approach to project management

Passion for media, technology, and staying ahead of emerging trends