Media Planner/Buyer jobs in United States
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MassMedia Marketing, Advertising, PR ยท 1 month ago

Media Planner/Buyer

positionPhoenix, AZ
timeFull-time
remoteHybrid
seniorityMid Level
date3+ years exp

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV. They are seeking a Media Planner/Buyer with strong traditional and digital media experience to manage multi-channel media plans and optimize campaigns across multiple DMAs throughout the U.S.

AdvertisingBrand MarketingDigital MarketingGraphic DesignMarket ResearchMarketingSocial MediaWeb Development

Responsibilities

Build and manage multi-channel media plans across traditional and digital platforms, including TB, radio, OOH, print, display, CTV/OTT, and programmatic
Plan and buy media across multiple DMAs nationally, with focus on effective market-by-market strategy, placement, and budget allocation
Negotiate rates and placements with media vendors to maximize value and reach for client campaigns
Collaborate with internal account, creative, and strategy teams to align media efforts with broader campaign goals
Execute all elements of the media but and monitor performance to ensure campaigns run accurately and on schedule
Analyze campaign data and provide insights and recommendations for ongoing optimization
Track KPIs and campaign objectives such as reach, frequency, impressions, conversions, and ROAS
Use tools such as Google Analytics, Google Tag Manager, and media dashboards to assess media performance and prepare clear, insightful post-buy reports
Participate in client meetings and presentations, clearly articulating media strategies and performance
Maintain strong relationships with media partners across markets and stay up to date on new trends and opportunities
Coordinate with cross-functional teams to ensure campaigns are fully integrated and strategically aligned

Qualification

Media planningMedia buyingNegotiation skillsAnalytical thinkingVendor managementGoogle AnalyticsMedia dashboardsCommunication skillsOrganizational skillsTime-management skills

Required

3-5 years of agency experience in media planning and buying (both traditional and digital)
Experience planning and buying media across multiple U.S. DMAs
Strong negotiation and vendor management skills
Proficient with media planning and buying tools and analytics platforms
Strong analytical thinking with the ability to interpret performance data and translate it into actionable insights
Excellent organizational, communication, and time-management skills
Bachelor's degree in marketing, advertising, communications, or related field

Benefits

Competitive salaries and opportunity for advancements; we always strive to promote from within!
Annual team bonus incentives based on achieving individual and company goals
Hybrid work model with flexible in-office/remote schedule
Medical, dental and vision plans for you and your family and financial protection
401(k) plan with 3% company matching program
Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
Paid maternity leave
Professional development, industry training opportunities, and career advancement from within
Mileage reimbursement for work-related travel

Company

MassMedia Marketing, Advertising, PR

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MassMedia Marketing, Advertising, PR is a full-service marketing agency.
dateFounded in 1997
location
Las Vegas, Nevada, USA
people-size11-50 employees
web-link
https://www.massmediacc.com/

Funding

Current Stage
Early Stage

Leadership Team

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Georgeann Pizzi
President/Partner
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Lisa Montague
Partner
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Recent News

PR Newswire
MassMedia Accelerates Paid Media Capabilities With Leadership Appointment of Kristen Carter
2025-12-09
Company data provided by crunchbase