Alloy · 1 month ago
Digital Paid Media & SEO Specialist
Atlanta, GA
Full-time
Onsite
Mid Level
4+ years expAlloy is seeking a skilled Digital Paid Media & SEO Specialist to support our growing Paid Media & Search Department. This role combines the key functions of a Paid Media Analyst and a Search Engine Optimization Analyst, focusing on developing and optimizing client campaigns using data-driven strategies.
Content MarketingDigital MarketingEmail MarketingGraphic DesignMarketing AutomationMessagingMobile AppsUX DesignWeb DesignWeb Development
Responsibilities
Collaborate with the performance marketing team to develop, execute, and maintain an efficient, scalable paid search strategy for clients
Manage and optimize paid search campaigns across platforms, including Google Ads, Bing Ads, LinkedIn, and Meta
Manage various campaign elements such as ad copy creation, bid management, and budget allocation
Monitor and evaluate campaign results, performance, and KPIs across relevant advertising channels
Analyze campaign data, generate insightful reports, and provide actionable recommendations for continuous optimization and improvement
Maintain clear and regular communication with clients and the internal team on campaign status, performance, goals, and optimizations
Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages
Perform extensive keyword research and analysis to identify relevant, high-performing search terms, and uncover new opportunities
Optimize existing content and assist in the creation of new SEO-focused content to increase incoming traffic
Monitor and evaluate search results and search performance across major search channels
Stay updated with SEO, search engine, social media, and internet marketing industry trends and developments
Collaborate with marketing and advertising teams to execute elements of a client’s digital marketing strategy
Qualification
Required
4-6 years of demonstrable experience in paid search, preferably working at a marketing agency
Proven proficiency in managing paid search campaigns on Google Ads and Bing Ads
Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytics
Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)
Google Ads Certified and Google Analytics Certified are required
Experience working with Google Search Console and Google Tag Manager is also required
A bachelor's degree in a related field (Marketing, Advertising, Finance, Economics, or Business Development)
Strong attention to detail and ability to manage multiple campaigns and projects simultaneously
Excellent written, oral, and verbal communication skills
High levels of integrity, autonomy, self-motivation, and an eagerness to learn
Preferred
Experience with other relevant digital advertising platforms (LinkedIn & Meta) is a plus
Being based within 30 miles of Atlanta, GA is preferred
Company
Alloy
The precision storytelling and experience agency for imaginative tech brands
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Raj Choudhury
Chief Executive Officer
Amanda Lucey
Partner | Chief Marketing & Communications Officer
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