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Lime Media · 1 month ago

Director of Activation Management

Rockwall, TX

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Lime Media Group, Inc. is a fast-growing organization that values creativity and excellence in marketing experiences. The Director of Activation Management will oversee activation operations, ensuring the design, planning, and execution of experiential marketing programs while driving operational excellence and strategic planning.

AdvertisingMarketingPublic Relations

Responsibilities

Own hiring strategy, workforce planning, and bench strength development beyond simple backfills

Build and maintain a talent pipeline to support growth and seasonal demand

Develop leadership capabilities within Supervisors and Account Managers

Lead key projects and build and manage a dedicated experiential activation team, including full-time staff and a network of contractors, vendors, and creative collaborators

Own department budget, including forecasting, variance management, and cost optimization

Implement scalable operating systems, standardization, and training programs to ensure consistency and efficiency

Define clear performance standards and enforce accountability with consequences

Ensure risk management, safety protocols, and DOT compliance across all activations

Collaborate closely with Project Management, Production, Fleet, and Finance teams to ensure seamless execution and alignment with agency goals

Define KPIs for activation performance, ensure data integrity, and establish escalation thresholds for operational issues

Provide actionable insights and reporting to leadership and clients

Deliver forward-looking recommendations for 6–12 months to anticipate market trends, resource needs, and operational improvements

Drive innovation and continuous improvement in activation processes

Ensure seamless communication and collaboration between team members, internal stakeholders, and external vendors

Maintain high standards of quality in all products and services

Meet or exceed project deadlines consistently

Show meticulous attention to detail in all aspects of the production process

Ensure high levels of client satisfaction through quality work and timely delivery

Qualification

Experiential MarketingActivation ManagementLeadershipBudget ManagementCompliance KnowledgeClient SatisfactionStrategic ThinkingCommunication SkillsCollaborationDetail-Oriented