MDVIP ยท 3 days ago
Director, Retention Marketing
Boca Raton, FL
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expMDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. The Director of Member Retention will own member retention goals, analytics, and the cross-functional roadmap to enhance member loyalty and reduce attrition, partnering across various teams to design and implement initiatives that improve the overall member experience.
Health CareMedical
Responsibilities
Own and achieve annual member retention goals and KPIs across the MDVIP network, developing and executing comprehensive retention strategies that address member lifecycle stages and risk factors
Design and maintain retention analytics, dashboards, and reporting frameworks to track performance at national, regional, and practice levels, translating complex data into actionable insights for executive leadership
Build and manage a strategic cross-functional roadmap of retention improvement initiatives, leading high-impact projects from concept through execution with measurable results
Partner with Sales, Operations, Marketing, and Customer Service teams to implement strategic initiatives that improve network retention, including member engagement campaigns, practice-level interventions, and service enhancements
Champion the member voice within the organization by designing feedback mechanisms, identifying opportunities to enhance the member journey, and advocating for member-centric solutions
Conduct deep-dive analyses to understand retention trends and churn drivers, establishing benchmarks and proactively implementing intervention strategies to reduce attrition Present retention performance, insights, and strategic recommendations regularly to senior leadership and cross-functional stakeholders
Qualification
Required
Bachelor's Degree
Five (5) years of experience in retention, customer success, or member engagement roles
Three (3) years of leadership experience
Experience with CRM systems, analytics tools, and data visualization platforms
Experience working in a matrixed organization and driving results through cross-functional collaboration
Demonstrated success leading lifecycle marketing teams and delivering growth through cross-functional initiatives
Deep understanding of the patient decision-making journey and healthcare
Proven track record of meeting or exceeding retention goals in a membership or subscription-based business
Strong analytical skills with experience using data to drive business decisions
Excellent project management skills with ability to manage multiple initiatives simultaneously
Outstanding communication and presentation skills with the ability to influence senior stakeholders
Preferred
MBA Degree
Experience in healthcare, health insurance, or membership-based service industries
Familiarity with healthcare compliance and regulatory considerations in marketing
Experience implementing customer success platforms or retention technology solutions
Benefits
Health, dental, vision insurance
Retirement plans
Access to ongoing training and leadership development programs
Medical/prescription drug coverage
Dental coverage
Vision coverage
Flexible Spending Account
Health Savings Account
Dependent Care Flexible Spending Account
Basic and Supplemental Life Insurance & Accidental Death and Dismemberment
Disability Income Protection Plan
Employee Assistance Program
401(k) retirement program
Vacation
Paid Holidays and Personal time
Paid Sick and Family and Medical Leave time as required by law
Company
MDVIP
MDVIP was founded as an alternative to a primary healthcare system characterized by long wait times and overextended physicians.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-08-19Acquired
2004-12-23Private Equity
Leadership Team
J
John Kane
Chief Technology Officer
J
Jessica Jacobs
Chief Marketing Officer
Recent News
Company data provided by crunchbase