Rural King · 1 month ago
eCommerce Site Optimization Specialist
US-IL-Mattoon
Full-time
Onsite
New Grad, Entry Level
$65K/yr - $80K/yr
0+ years expRural King is America’s Farm and Home Store, providing essentials to the communities it serves. As an Ecommerce Site Optimization Specialist, you will enhance the website experience by designing, executing, and analyzing A/B tests and site experiments, while collaborating with various teams to drive improvements in customer journeys and conversions.
AgricultureE-CommerceFarmingRetail
Responsibilities
Make a meaningful impact and drive positive change in the lives of our customers and the communities we serve
Work alongside a team of talented professionals who are passionate about their work and strive for excellence every day
Develop a deep understanding of products and services to confidently address customer inquiries, provide accurate information, and offer suitable recommendations
Be part of a team that celebrates achievements, promotes teamwork, and recognizes individual contributions
Take ownership of challenging assignments and have the autonomy to implement innovative solutions
Act as a trusted internal partner across departments to collaborate on initiatives projecting positive business outcomes
Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism
Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively
Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement
Perform other duties as assigned
Design and execute a/b and multivariate tests and strategies to improve site KPIs including cart and conversion rates, landing page experiences, and customer journey, engagement and flows
Analyze, interpret and report key findings and outcomes to ecommerce team and stakeholders including IT, marketing, and other cross-functional teams
Present findings in a clear, concise, and visually appealing manner alongside recommendations for next steps
Iterate existing tests towards future experiments while staying up to date on industry trends and competitor actions
Proactively identify opportunities for website optimization and improvement based on data analysis
Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail
Meticulously review and analyze information, identifying errors or inconsistencies to maintain high levels of accuracy
Proven ability to analyze and optimize complex processes to achieve operational excellence
Adaptable in response to changing priorities, unexpected challenges, and evolving business needs
Ability to make decisions with confidence, even in uncertain or ambiguous situations
Strong problem-solving skills to quickly identify and address issues, minimizing potential delays or disruptions
Qualification
Required
Bachelor's degree in Statistics, Business Analytics, Data Analytics, Data Science, Business Administration/Management, Economics or related degree
0-2 years' experience in ecommerce, digital marketing, analytics, or related field
Proficiency using website analytics and testing platforms, including Optimizely, Adobe Target, VMO, Adobe Analytics, GA4, or related tools
Experience with Microsoft Excel including data manipulation and validation, analysis and reporting including pivot tables and functions, and data visualization
Proficiency with Microsoft Office Suite or similar software
Excellent verbal and written interpersonal and communication skills
Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail
Meticulously review and analyze information, identifying errors or inconsistencies to maintain high levels of accuracy
Proven ability to analyze and optimize complex processes to achieve operational excellence
Adaptable in response to changing priorities, unexpected challenges, and evolving business needs
Ability to make decisions with confidence, even in uncertain or ambiguous situations
Strong problem-solving skills to quickly identify and address issues, minimizing potential delays or disruptions
Preferred
Experience using BI Tools including Looker or Power BI a plus, but not required
Benefits
401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
Healthcare plans to support your needs
Virtual doctor visits
Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
15% Associate Discount
Dave Ramsey’s SmartDollar Program
Associate Assistance Program
RK Cares Associate Hardship Program
24/7 Chaplaincy Services
Company paid YMCA Family Membership
Company
Rural King
Rural King is America's farm and home store that provides essentials to the communities they serve.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
P
Paul Martinson
Chief Financial Officer
Recent News
UPSTATE BUSINESS JOURNAL
2026-01-09
2025-12-12
2025-11-03
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