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Understood.org · 2 days ago

Senior Manager, External Communications

New York, NY

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $120K/yr

5+ years exp

Understood.org is a nonprofit focused on shaping the world for difference. They are seeking a Senior Manager, External Communications to develop and execute strategies that elevate the organization’s voice and strengthen its reputation among key audiences.

CommunitiesEducationInternet

Comp. & Benefits

No H1B

Responsibilities

Partner with the Director of External Communications to design and implement integrated communications strategies that align with Understood’s goals

Build and maintain relationships with media, PR agencies, partners, and key external stakeholders

Lead storytelling initiatives that increase awareness of Understood’s mission and impact

Oversee development of media materials, talking points, and creative assets for campaigns, partnerships, and events

Serve as a key point of contact for external communications inquiries and requests

Collaborate cross-functionally to gather proof points, data, and stories that strengthen external narratives

Monitor and measure communications outcomes, including coverage, message pull-through, and sentiment

Identify real-time storytelling opportunities by staying on top of emerging trends and industry news

Lead communications strategy and execution for integrated awareness campaigns (e.g., ADHD Awareness Month) and product or content launches

Drive creative storytelling and messaging across channels to inspire families, educators, and consumers to engage with Understood’s resources

Manage media outreach and relationships to secure coverage that builds issue and brand awareness

Work closely with spokespeople and experts for storytelling ideation and execution

Oversee campaign measurement, tracking reach and impact against defined KPIs

Build and nurture relationships with journalists, influencers, and partners within consumer and education sectors

Collaborate cross-functionally to source proof points and data that enhance campaign storytelling and demonstrate impact

Qualification

External communicationsPublic relationsStorytellingMedia relationsCisionProject managementEditing skillsDiversity commitmentCollaborationWriting skillsVerbal communication

Required

Minimum of 5 years of experience in external communications, public relations, journalism or a related role

Ability to work collaboratively in a cross-functional team environment

Proven track record of securing and managing thought leadership opportunities (e.g., media interviews, speaking engagements, etc.) and working closely with senior executives/experts to oversee engagements from start to finish

Excellent writing, editing, and verbal communication skills with the ability to tailor messaging for various audiences

Strong project management skills with the ability to juggle multiple priorities and deadlines

Proficient in Cision, MuckRack, Meltwater or other similar PR measurement platform

Committed to embodying and being a steward of our commitment to diversity, equity, inclusion, and belonging