Nexstar Media Group, Inc. · 2 weeks ago
Digital Media Strategist
Chicago, IL
Full-time
Hybrid
Entry, Mid Level
$55K/yr - $64K/yr
2+ years expNexstar Media Group, Inc. is seeking a Digital Media Strategist to join their Media Strategy team, focusing on presales media strategy and planning for strategic accounts. The role involves leading client communication, campaign oversight, and account growth while coordinating successful advertising campaign execution across various digital channels.
BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media
Responsibilities
Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process
Partner closely with Nexstar sales teams and advertisers to produce best-in-class digital media solutions
Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations
Establish tangible KPIs for each plan, considering historical information, client goals and objectives
Own the creation and management of media plans and budgets throughout the presales process
Manage pricing and profit margin while balancing effective media planning and client needs
Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call/meeting agendas and action-oriented recaps
Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning
Effectively manage communication with media partners on an account/campaign level, with strong collaboration in developing media solutions that will achieve client goals
Work with client success managers and activation teams on optimization recommendations, best practices and reporting needs providing clear insights to clients
Own organization of assigned Asana tiles, SharePoint files, media plans, and all communication from the client and markets
Lead the initiative in thought leadership via POVs related to industry trends specific to vendors/technology/competitive
Qualification
Required
Candidate should have a Bachelor's degree or equivalent work experience with a minimum of 2-3 years of experience in digital advertising and media planning
Previous experience in digital media planning required, including strong media math skills and Excel proficiency
Knowledge of programmatic, social and SEM advertising and the media landscape in general
Ability to multi-task with ease in a fast-paced environment and remain accountable to deadlines without exceptions
Extreme attention to detail, organizational skills, and strong sense of urgency
Fluency in DSPs, Google Ads, and social media platforms, including but not limited to Facebook/Instagram, TikTok, Snapchat, LinkedIn, Twitter and Pinterest, and ability to use each channel to maximize client returns
Strong client service skills
Ability to analyze and present data effectively and efficiently
Persuasive oral and written communication
Strong interpersonal skills and ability to work well with a team and independently
Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word)
This is a Hybrid role with four (4) days in office and one (1) day remote per week
The ideal candidate will be located in New York, NY; Chicago, IL.; or Irving, TX
Preferred
Experience in lead generation/CPA and reporting on ROAS a plus
Benefits
Medical
Dental
Vision
401K match
Paid Parental Leave
Vacation
Company
Nexstar Media Group, Inc.
Nexstar Media Group, Inc.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.5M2017-09-06Post Ipo Equity· $2.5M
2003-12-05IPO
Leadership Team
Bill Sammon
SVP
Jerry Walsh
Senior Vice President, Local Content Development
Recent News
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2026-01-17
2026-01-16
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