Creative · 1 month ago
Audio Visual Strategic Account Manager
Ashland, VA
Full-time
Hybrid
Senior Level
5+ years expCreative is seeking a driven and results-oriented Strategic Account Manager to join their CTG Team. In this high-impact role, you will lead the full sales cycle, cultivate client relationships, and deliver tailored A/V solutions in various environments.
FurnitureInformation TechnologyInterior DesignRetail
Responsibilities
Proactively identify and pursue new A/V sales opportunities across corporate, education, government and Education
Lead outreach efforts—cold calling, networking, and referrals—to fill the pipeline
Deliver tailored sales presentations and product demos based on client-specific needs and technical requirements
Develop thought starters and early concept proposals to initiate client discussions and accelerate buying cycles
Prepare and refine preliminary system design and budget exercises to help clients visualize investment levels and project scope
Respond to RFPs and proposals in partnership with internal engineering, design, and estimating teams
Meet and exceed individual sales targets and territory growth expectations
Serve as the trusted primary point of contact for clients, from first engagement through post-installation follow-up
Champion client projects internally—ensuring priorities are clearly communicated, timelines are respected, and solutions exceed expectations
Develop and maintain strong relationships with decision-makers, influencers, and stakeholders at all levels
Support clients in navigating the full project lifecycle, including discovery, design coordination, procurement, and delivery
Conduct regular client check-ins and satisfaction assessments; identify opportunities for future phases or system upgrades
Partner with internal teams (design, project management, procurement, technical services) to ensure deliverables align with client expectations and project requirements
Ensure a smooth handoff between sales and implementation teams with clear documentation of client needs, timelines, and scope
Oversee early-stage planning activities including site walks, solution discovery, and budget alignment
Track project milestones and provide updates to clients and internal stakeholders as needed
Maintain accurate records in CRM systems including opportunity status, client contacts, and forecast details
Analyze sales performance and win/loss trends to improve future approach
Stay current on industry trends, competitor offerings, and new technologies to support thought leadership and client conversations
Collaborate with leadership to inform go-to-market strategies and territory planning
Qualification
Required
5+ years of B2B sales experience, with a strong preference for A/V, systems integration, or technology-driven solutions
Proven hunter mindset with a strong ability to open new doors and close complex deals
Track record of managing client relationships through long sales cycles with multiple stakeholders
Familiarity with commercial A/V products, integration approaches, and solution development
Excellent communication, relationship-building, and presentation skills
Proficiency in Microsoft Office and CRM platforms (e.g., Salesforce, HubSpot)
Able to travel as needed to client sites and company locations. ( Norfolk, Charlottesville)
Self-motivated with a collaborative spirit, and ability to thrive in a team-oriented culture
Aligned with our company values: Creativity, Trust, Relationships, Ownership, and Results
Company
Creative
Creative is the workplace interiors and technology company. Our mission is to advance the way people live, learn, and work.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase