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GoFundMe · 2 days ago

Principal Marketing Program Manager

United States

Full-time

Remote

Lead/Staff

$153K/yr - $229K/yr

8+ years exp

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. The Principal Marketing Program Manager will partner with the Chief Marketing and Corporate Affairs Officer to drive operational excellence and align cross-functional initiatives with company-wide priorities.

CrowdfundingInternetPeer to Peer

Growth Opportunities

Responsibilities

Partner with GGTM leadership to develop and drive key initiatives that align with broader company goals and priorities

Lead quarterly and annual planning processes, ensuring focus, accountability, and alignment across the GGTM team

Facilitate monthly GGTM leadership meetings to drive strategic prioritization and cross-functional alignment. Identify and document key blockers and cross-functional challenges, enabling the Chief Marketing and Corporate Affairs Officer to step in with the right context and data to help unblock and accelerate progress across the team

Manage campaign stakeholders to ensure visibility, prioritization, and successful delivery across initiatives

Personally lead the execution of select high impact cross-functional programs across product marketing, creative, demand generation, brand, comms, events, and sales enablement

Coordinate timelines, dependencies, and resources; proactively mitigate risks and unblock challenges to ensure program continuity and impact

Standardize and scale best practices for project and program management across GGTM, while mentoring teams on planning and prioritization

Produce accurate and timely communication on program status updates to leadership and stakeholders

Define and implement end-to-end processes for brief creation, approval workflows, and project governance to improve clarity, velocity, and success

Manage program interdependencies and remove roadblocks to ensure milestones are hit and outcomes delivered on time and at high quality

Establish and maintain a strong operational rhythm through structured cadences and communication channels across stakeholders

Drive adoption and evolution of project management tools (e.g., ClickUp) to enhance visibility, accountability, and resourcing

Build scalable onboarding and documentation systems (e.g., ClickUp hubs, SOPs, internal wikis) to support team clarity and ramp-up

Identify and implement operational improvements across GGTM’s workflows, tools, and team structures to streamline collaboration and increase effectiveness

Qualification

Program ManagementStrategic PlanningCross-Functional LeadershipPMP CertificationAgile MethodologiesMarketing OperationsCommunication SkillsProblem-SolvingTeam Collaboration

Required

8+ years of experience in marketing operations, program management, or a related function in a high-growth, fast-paced environment

Proven ability to lead and scale complex, cross-functional marketing and communications programs

Experienced people manager who builds and empowers high-performing teams while fostering collaboration across functions

Exceptional communication and influence skills across all levels, including senior executives and external partners

Analytical, strategic, and solutions-oriented mindset with strong problem-solving and prioritization skills

Comfortable operating in ambiguity, managing multiple priorities, and aligning stakeholders in a matrixed environment

Demonstrated ownership mentality with a track record of driving results through systems, structure, and accountability

Preferred

PMP, Agile, Scrum, or equivalent program management certifications

Familiarity with marketing tech stacks, campaign operations, and performance measurement practices

Experience working directly with executive leadership or in an operational partner role to a CMO or marketing leader

Experience managing agency and external partner collaboration across brand, digital, and performance initiatives

Benefits

Comprehensive healthcare benefits

Financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being

Learning, development, and recognition programs to help you thrive and grow

Diversity, equity, and inclusion through ongoing initiatives and employee resource groups

Volunteering program