KNS International · 1 month ago
Retention Marketing Manager
Draper, UT
Full-time
Hybrid
Mid Level
$100K/yr - $110K/yr
3+ years expKNS International is a leading fashion footwear company that designs and distributes footwear across multiple brands. They are seeking a highly analytical Retention Marketing Manager to own email, SMS, and lifecycle marketing, driving repurchase rates and customer lifetime value through high-performing campaigns and cross-functional collaboration.
FashionMarketplaceMen'sShoesWomen's
Responsibilities
Build, schedule, and optimize all email & SMS campaigns and automated flows in Klaviyo
Own the email and SMS marketing calendar and ensure alignment across key initiatives, seasonal campaigns, promotions, and product launches
Own the KPIs for retention marketing, including repurchase rate, LTV, churn, cohort health, revenue per send, and flow/campaign performance
Write and refine email and SMS copy that aligns with brand tone, drives action, and improves conversion
Utilize technology and AI tools to streamline workflow, generate content variations, and support testing and optimization
Partner with merchandising to ensure campaigns feature the right products based on inventory, seasonality, and the marketing calendar
Create creative briefs and collaborate with Creative and E-commerce to deliver on-brand, conversion-optimized assets
Maintain a consistent campaign cadence aligned with launches, promotions, and brand priorities
Develop and execute the overall retention + LTV growth strategy, including segmentation, lifecycle optimization, and customer journey improvements
Use A/B testing, personalization, and cohort insights to improve engagement and repurchase rates
Manage Yotpo review-generation programs to increase UGC and strengthen PDP conversion
Report weekly on retention metrics and deliver actionable insights for leadership
Analyze customer behavior to uncover opportunities to deepen loyalty and reduce churn
Qualification
Required
3+ years in retention, lifecycle, CRM, or email/SMS marketing
Hands-on experience with Klaviyo (able to build campaigns & flows end-to-end)
Proven copywriting skills for email and SMS
Strong analytical skills; comfortable with cohort data, GA4, and retention dashboards
Experience collaborating with merchandising, creative, and e-commerce teams
Skilled in writing creative briefs and QA'ing assets for accuracy and brand alignment
Highly organized with strong project management skills across multiple brands
Comfortable leveraging AI tools to enhance workflow and campaign performance
Benefits
PTO & Work-Life Balance
Health & Wellness
Retirement Planning
Perks & Everyday Wellness
Growth & Development
Diversity & Inclusion
Company
KNS International
KNS data-driven designer and drop shipper of branded footwear to blue-chip e-commerce retailer platforms and online marketplaces.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-11-16Acquired
Leadership Team
Cameron Eggertz
Chief Marketing Officer
John Gardner
Chief Product Officer
Recent News
Columbia West
2025-05-04
Company data provided by crunchbase