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Razorfish · 1 day ago

Media Planner (Strategy & Planning)

New York, NY

Full-time

Hybrid

Entry, Mid Level

$60K/yr - $83K/yr

2+ years exp

Razorfish is a leading marketing company that specializes in digital expertise. The Media Planner (Strategy & Planning) will manage media communication for assigned brands, oversee budget control, and develop media recommendations to meet client objectives while collaborating with various teams.

AdvertisingInternetSearch EngineWeb Design

Responsibilities

Assist the Supervisor in development of digital media plan options and recommendations

Maintain accurate budget control and flow of media activity and update client on timely/consistent basis

Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)

Demonstrate proficiency with systems/tools (MRI, MediaTools, ComScore)

Gather and analyze appropriate research to provide sound, strategic, consumer-focused digital media recommendations

Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met

Ensure proper execution of digital media plans by monitoring buys/schedules

Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process

Demonstrate creativity and agility when problem solving

Deliver POVs/position papers on key client issues and/or client opportunities

Prepare media authorizations per approved plans/project requests

Qualification

MediaTools knowledgeDigital media campaignsExcel proficiencyResearch tools familiarityCommunication skillsTeamwork skillsProblem-solvingTime management