Talution Group · 2 days ago
Retention Marketing Manager
Talution Group is seeking a Seller Retention and Engagement Marketing professional to drive adoption, engagement, and long-term success for sellers on a large-scale marketplace platform. This role focuses on the product lifecycle and involves designing and executing data-driven marketing initiatives that encourage seller engagement and tool adoption.
EmploymentHuman ResourcesStaffing Agency
Responsibilities
Develop and contribute to a seller engagement roadmap that supports retention, product adoption, and seller success
Plan, launch, and optimize multi-channel lifecycle marketing campaigns in partnership with analytics and marketing teams
Define target audiences, build smart segments, and optimize messaging cadence to improve the seller experience
Design retention-focused campaigns that nudge sellers toward high-impact actions such as onboarding completion, tool adoption, feature discovery, and quality improvements
Partner with analytics teams to analyze performance, uncover insights, and continuously refine strategies using behavioral and predictive data
Qualification
Required
Strong experience in retention and lifecycle marketing, with a proven ability to drive behavior change and product adoption
Hands-on experience with marketing automation platforms (Braze preferred) and audience segmentation strategies
Analytical mindset with comfort interpreting engagement data, testing results, and behavioral trends
Ability to execute end-to-end, balancing strategic planning with operational delivery and experimentation
Preferred
Experience working in marketplace or e-commerce environments
Exposure to behavioral design principles or predictive modeling
HTML/CSS experience for email development
Familiarity with seller-facing tools or platforms