Starcom · 1 day ago
Manager, Insights & Strategy
Chicago, IL
Full-time
Hybrid
Mid Level
$80K/yr - $115K/yr
3+ years expStarcom is a global communications planning and media leader with over 80 years of history. The Manager, Insights & Strategy will champion a people-first approach to unearth actionable insights for a major client, collaborating with various teams and developing data-driven strategies to meet client goals.
AdvertisingBrand MarketingMarketing
Responsibilities
Analyze and connect the dots between diverse and disparate data sets to derive meaningful insights
Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients burning questions
Develop and present client-ready insight presentations inclusive of data visualization and storytelling
Evaluate innovative data partners to develop new approaches to uncovering insights
Work in partnership with client research and internal strategy and analytics team; have deep knowledge of client’s business goals and challenges
Incorporate the fundamental principles of Starcom’s inclusive marketing philosophy and planning approach
Build compelling personas that bring key audience segments to life
Exhibit a solid understanding of the use and relevant application of transaction and survey-based data
Partner with Planning and Investment teams on translating upstream audience insight into targetable audiences
Category analysis and evaluation of a brand’s market position and opportunities for growth
Partner with Planning and Investment teams on media sufficiency analysis to understand the media spend needed to meet client + audience-specific goals
Monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients - translating trends into strategic opportunities + implications
Qualification
Required
3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
Experience with statistical software packages, especially SAS and SPSS, strongly preferred
Experience with multiple methodological approaches (social listening, syndicated tools, primary research)
Demonstrated ability to work with large data sets
Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
Strong verbal and written communication skills
Excellent Microsoft Office skills; PowerPoint and advanced Excel
Ability to work independently and in a team setting while effectively managing priorities
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Starcom
With a history that dates back over 80 years, Starcom is a global communications planning and media leader.
5001-10000 employees
H1B Sponsorship
Starcom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (8)
2023 (11)
2022 (20)
2021 (8)
2020 (16)
Funding
Current Stage
Late StageLeadership Team
Dan Bruinsma
Executive Vice President
Recent News
Prolific North
2025-11-03
Company data provided by crunchbase