Life360 · 1 day ago
Staff MarTech Engineer
United States
Full-time
Remote
Senior Level, Lead/Staff
$176K/yr - $310K/yr
7+ years expLife360 is a company focused on keeping people connected with their loved ones through innovative mobile applications and tracking devices. They are seeking a Staff MarTech Engineer to design and maintain data telemetry strategies and tracking infrastructure that supports user acquisition and retention efforts. The role involves collaborating with cross-functional teams and ensuring compliance with privacy regulations while optimizing campaign measurement.
AndroidAppsFamilyMobileMobile Apps
Responsibilities
Design and maintain the end-to-end data telemetry strategy across iOS, Android, and Web platforms
Lead the technical implementation of Mobile Measurement Partners (MMPs) specifically AppsFlyer and analytics suites like Firebase
Architect robust Server-to-Server (S2S) integrations (CAPI) for Meta, TikTok, and Google to ensure signal resilience in a post-cookie/IDFA world
Manage deep linking infrastructure (OneLink, Universal Links, App Links) to ensure seamless user journeys from ad click to app install
Translate business requirements to data engineering requirements
Ensure measurement accuracy across Apple Search Ads (ASA), Google Search, and social channels
Debug complex attribution discrepancies between internal databases, MMPs, and ad networks
Implement and manage SKAdNetwork (SKAN) and Privacy Sandbox strategies to optimize campaign measurement on iOS and Android
Serve as the technical guardian of user privacy, ensuring all tracking implementations comply with GDPR, CCPA, and Apple’s App Tracking Transparency (ATT) framework
Manage Consent Management Platforms (CMP) and ensure signals are correctly passed to downstream advertising partners
Act as the "Staff" level technical lead: mentor junior engineers, code review tracking implementations, and set standards for event taxonomy
Partner with Marketing stakeholders to translate business requirements (e.g., "We need to track ROAS on TikTok") into technical specifications
Qualification
Required
7+ years in Software Engineering or Data Engineering, with at least 4 years specialized in MarTech/AdTech
Deep, hands-on expert knowledge of AppsFlyer (SDK implementation, S2S API, validation rules, fraud protection)
Proficiency in JavaScript/TypeScript for web tracking and familiarity with Swift/Kotlin for debugging mobile SDK integrations
Strong SQL skills for data validation
Experience implementing Conversion APIs (CAPI) for Meta (Facebook), TikTok Events API, and Google Offline Conversions
Expert-level mastery of Google Tag Manager (GTM) for both Web and Server-side containers
Deep understanding of the mobile attribution waterfall, SKAdNetwork, IDFA, GAID, and deep linking technologies
Benefits
Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products
Company
Life360
Life360 creates a mobile app for families that helps families feel closer together.
501-1000 employees
H1B Sponsorship
Life360 has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (22)
2023 (17)
2022 (21)
2021 (17)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$460.24MKey Investors
Bryant Stibel InvestmentsRegal Funds ManagementDCM Ventures
2025-06-03Post Ipo Debt· $320M
2022-11-21Post Ipo Equity· $33.04M
2021-06-29Post Ipo Equity· $2.1M
Leadership Team
Chris Hulls
Co-Founder and Executive Chairman
Justin Moore
Chief Technology Officer
Recent News
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2026-01-06
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2026-01-05
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