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Vonage · 1 week ago

Integrated Campaign Specialist

United States

Full-time

Remote

Mid Level

3+ years exp

Vonage is a global cloud communications leader, and they are seeking an Integrated Campaign Specialist to innovate cloud communications for businesses worldwide. This role involves planning, executing, and reporting on cross-functional marketing initiatives, while building strong relationships across various teams.

Communications InfrastructureDeveloper APIsEnterprise ApplicationsInformation ServicesInformation TechnologyPaaSTelecommunications

Comp. & Benefits

No H1B

Responsibilities

Drive coordination between multiple Marketing teams and cross functional departments

Program Management of integrated campaigns and activities

Own campaign work items and drive completions of activities across teams

Engage stakeholders across teams to resolve hurdles and blockers

Lead status meetings, record action items, document owners, and drive follow up

Communicate critical stakeholder info sending weekly Integrated Marketing campaign status updates to key teams and stakeholders

Keep integrated marketing campaigns and project effort on timelines and within budget

Use data to optimize marketing programs, identify trends, and report on ROI to leadership

Build comprehensive integrated marketing plans in collab with Product Marketing Managers

Coordinate with Business Unit Marketing teams to define GTM Strategies, Target Markets Target Buyers, Segments, Channels, Customer Journeys, and messaging for integrated marketing efforts

Maintain a holistic integrated marketing calendar for real-time use across departments

Document integrated marketing campaign activities & key Marketing Ops requests

Work with Product Marketing teams to identify product market fit, competitive advantages, and market trends to identify priority marketing opportunities

Establish success metrics and reporting to measure results of integrated marketing campaigns

Ensure messaging is consistent and aligned with commercial objectives across the organization

Qualification

Integrated Marketing BackgroundCampaign ManagementProgram ManagementPerformance AnalysisContent DevelopmentCross-Functional CollaborationTask ManagementStakeholder ManagementTime ManagementCommunication SkillsPresentation Skills

Required

Integrated Marketing Background

Demonstrated experience developing, executing, and managing cohesive marketing strategies

Skilled at presenting a consistent brand message across multiple channels

Campaign management overseeing the end-to-end execution of integrated marketing campaigns, managing budgets, timelines, and resources to ensure successful delivery

Brand consistency: Act as a brand steward, ensuring that all marketing assets, messaging, and communications adhere to brand guidelines and convey a unified value proposition to the customer

Performance analysis background with ability to track, measure, and analyze campaign performance and key performance indicators (KPIs)

Content development experience working with creative teams to create compelling, high-quality content and marketing materials, such as blog posts, landing pages, and sales enablement resources

Minimum 3 years of Integration Marketing Program Management experience

Minimum 3 years of Marketing campaign & strategy experience

Attention to detail, ability to manage multiple projects, documents, and trackers

Demonstrable cross-functional collaboration skills to serve as a liaison between marketing and other departments including sales, product, creative, and analytics

Clear examples of proficiency in work prioritization & time management

Experience with project management software & process documentation software

Strategy and Planning

Situational analysis & Communication - Written & Verbal

Negotiation & conflict resolution

Communication - Written & Verbal

Task Management & Prioritization

Presentation creation and Presenting of campaign plans and strategies