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L'Oréal · 1 day ago

Manager, Media (SkinCeuticals and Skinbetter Science)

New York, NY

Full-time

Hybrid

Mid Level

$98K/yr - $140K/yr

3+ years exp

L'Oréal is a global leader in beauty, dedicated to providing quality and innovative products. The Manager, Media role focuses on strategic planning, measurement, insights, and budget management for media campaigns across various channels, ensuring alignment with brand goals and effective collaboration with cross-functional teams.

BeautyConsumer GoodsCosmetics

H1B Sponsor Likely

Responsibilities

Manage Strategic & Media Sales Planning

Support the planning, implementation, execution and reporting of media campaigns across paid media channels and across the full funnel

Collaborate closely with D2C and agency teams to drive media sales planning, ensuring media tracks towards its WOB goals

Work closely with marketing teams to ensure comprehensive briefing of brand short-term and long-term goals

Manage agency relationship to help deliver annual channel mix recommendation and quarterly tactical plans

Collaborate with data and CRM partners to leverage 1P data for more efficient consumer targeting

Form strategic partnerships with publishers and other media partners to keep tabs on new opportunities

Manage Measurement and Insights Program

Help to organize the creation and roll out of the brand’s learning agenda

Work closely with agency and internal teams to share out on regular competitive reporting, including traditional (TV and print) and digital (video, display, social and search)

Work closely with analytics team to share out monthly reporting on all transactional media supporting D2C sales, collaborating independently with ecommerce teams on reporting during key promotional periods

Manage reporting on all brand lift programs, work closely with relevant teams to build out and report on programs leveraging social partner’s homegrown tools, as well as third party vendors (e.g. Kantar) for display and video campaigns

Coordinate closely with division’s measurement lead to roll out annual MMM research project, including briefing with cross functional teams to understand business questions, and to report annually on media’s contribution to incremental sales

Manage Media Budget

Oversee budgets across tactics and work closely with agency and internal teams to manage monthly pacing and RAF flighting

Work closely with finance and brand controllers to manage Pure Media spends in P&L

Liaise closely with leadership on approving monthly roll up of budgets

Qualification

Analytical skillsMedia sales planningBudget managementMeasurementInsightsGoogle AnalyticsSEO/SEM strategySocial media managementGoogle Adwords certificationCommunicatorIntellectually curiousMicrosoft toolsCollaborative

Required

Bachelor of Arts or Science in related field

3-5 years of relevant industry experience

Brand, retailer, or digital agency experience a plus

Beauty industry experience a plus

Experience in SEO/SEM strategy or affiliate management and methodology a plus

Proficient in website analytics tools (e.g. Google Analytics, Adobe Analytics, etc.)

Proficient in search marketing tools (e.g. BrightEdge, SEO Rush, Adthena, etc.)

Proficient in search ads managers (e.g. SA360, Google Adwords, Bing Ads, Pinterest, etc.)

Proficient in social media business managers (e.g. Facebook/Instagram, X, Reddit, Pinterest, etc.)

Proficient in Microsoft tools (e.g. Excel, PowerPoint, etc.)

Analytical: The candidate must be comfortable with large data sets and have advanced analytical skills for deep analysis of search trends, campaign performance, competitive analysis, and an understanding of KPI optimization opportunities

Intellectually Curious: The candidate must be someone who loves data, shows curiosity about the 'why', is hungry to learn, and is naturally inquisitive

Strong communicator: Must be able to present complex material to a diverse group of marketers and stakeholders in both written and verbal form. Ability to interact and present to all levels of the organization, including top management, sometimes taking complex concepts and distilling it down into simple prose

Collaborative: Ability to work in a fast-paced environment and cross-functionally between Ecommerce, marketing, CRM, agency of record, global and corporate teams to help ensure maximum performance of campaigns

Preferred

Google Adwords certification

DV360 certification

Facebook Blueprint certification

Benefits

Medical

Dental

Vision

401K

Pension Plan

Flexible Time Off

Paid Company Holidays

Paid Vacation

Vacation Buy Program

Volunteer Time

Summer Fridays & More!

VIP Access to L’Oréal’s Internal Shop for Discounted Products

Monthly Mobile Allowance

Unlimited Access to E-learnings

Lunch & Learn Sessions

Mentorship Programs

Employee Resource Groups

Access to Mental Health & Wellness Programs

Company

L'Oréal

Glassdoor4.0

No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking).

Founded in 1995

Petaling Jaya, Selangor, MYS

10001+ employees

https://www.loreal.com/en/malaysia/

H1B Sponsorship

L'Oréal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (1)

2023 (6)

2022 (1)

2021 (3)

2020 (2)