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DEPT® · 1 week ago

Paid Search Coordinator (Google App campaigns)

United States

Full-time

Remote

New Grad, Entry Level

$50K/yr - $60K/yr

DEPT® is a Growth Invention company that helps ambitious brands grow faster through innovative technology and marketing solutions. The Paid Search Coordinator will provide essential support for account teams, focusing on campaign management and performance analysis while developing skills for future advancement in paid search marketing.

AdvertisingBrand MarketingDigital MarketingInternetMarketing

No H1B

Responsibilities

Provide vital production support for your account team

Running and formatting performance reports

Implementing account tasks and optimizations

Building and uploading campaigns

Participating in and taking notes during internal syncs, client meetings, and presentations

Become responsible for 2-3 accounts

Learn DEPT®’s best practices for Paid Search Engine Marketing

Gain the foundational skills necessary to progress into more advanced roles

Develop a solid foundation of paid search analytical and technical expertise

Demonstrate proficiency in using essential spreadsheet functions and formulas

Understand how to take advantage of spreadsheet functions and formulas when performing tasks

QA their work to ensure accurate data is being relayed to the rest of the team and clients

Navigate through the UIs to pull reports at various levels

Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms

Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI

Create and edit campaigns, ads, and audiences in Facebook

Understand DMUS’s SEM methodology

Understand various metrics and how to calculate them

Attend search-specific training led internally or by channel partners to continue education

Monitor daily performance and know when an action is needed based on performance fluctuations and trends

Update, monitor, and communicate budget pacing performance to the broader team

Develop suggestions on the best method to build out a campaign

Create/pull/QA pixels, tracking, remarketing, and list creation

Delegate production tasks to nearshore or other internal team members where appropriate

Qualification

Paid SearchExcel/SheetsGoogle AdsA/B TestingReport WritingBudget PacingPerformance MonitoringSoft Skills

Required

Proficiency in Excel/Sheets: Demonstrate proficiency in using essential spreadsheet functions and formulas including, but not limited to: sorting, filters, vlookup, concatenate, pivot tables, text to columns, conditional formatting

Demonstrate an understanding of how to take advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed

Accuracy is critical, and Associates will need to QA their work to ensure accurate data is being relayed to the rest of the team and clients

Proficiency in Paid Search: Ability to navigate through the UIs to pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results

Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms

Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI

Create and edit campaigns, ads, and audiences in Facebook

Understanding of DMUS's SEM methodology

Various metrics and how to calculate them, as well as their relationship to each other (ex: CPC, CTR, CVR, etc)

High-level understanding of the different levers to pull to hit target goals

Attend search-specific training led internally or by channel partners to continue education

Experience across Google - search, display and/or app campaigns

Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns

Experience with A/B testing

Over time in the role, we expect Associates to be responsible for learning and mastering higher-level concepts as outlined below: Report write-ups – Able to identify performance trends, understand the metrics, explain why certain things happened in the past week, and develop write-ups with clear explanations

Bid adjustments – Able to understand different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments

Daily performance monitoring – Understand what to look at within the platforms daily to know when an action is needed based on performance fluctuations and trends

Understands how to leverage Qontrol to identify where accounts need attention and conduct a deeper investigation to solve execution problems

Budget pacing - Able to update, monitor, and communicate budget pacing performance to the broader team and flag any pacing areas above/below 15% variation

Campaign builds – Able to develop suggestions on the best method to build out a campaign, overall theme, keywords (search), parameters, settings, ads, etc

Pixels – Able to create/pull/QA pixels, tracking, remarketing, and list creation

Able to delegate production tasks to nearshore or other internal team members where appropriate