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Tinuiti · 4 days ago

Strategist, Commerce Media | CPG- Walmart, Target, Instacart, & Kroger

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $100K/yr

5+ years exp

Tinuiti is the largest independent full-funnel marketing agency in the U.S. seeking a Strategist in Commerce Media. The role involves managing and optimizing eCommerce marketing campaigns, analyzing data to drive marketing decisions, and fostering relationships with top tier clients.

AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising

Responsibilities

Build, drive and optimize successful Search + DSP Retail Media (Walmart, Kroger, Target, Instacart, and more) marketing campaigns within the commerce media ecosystem to meet and exceed goals for a full roster of eCommerce clients

Proactively and independently develop sophisticated omnichannel commerce media strategies to drive success tailored to each client’s unique goals and challenges

Maintain expert-level knowledge of relevant commerce media platform(s) applicable for book of business and proactively educate clients on program updates and benefits as they occur

Maintain annual certifications for relevant commerce media platforms applicable for book of business

Proactively and independently assess and diagnose omnichannel opportunities for improvement, and effectively implement changes that will ensure sustainable achievement of growth, retention, and profitability targets of your clients

Identify new marketing opportunities and methods to repurpose existing strategy to optimize brands’ awareness and drive sales volume; even on other commerce media platforms

Achieve Same Store Growth targets of clients you manage or support

Communicate omnichannel strategy behind your clients’ KPIs by confidently interpreting trends, leveraging cross-channel data/insights, and making recommendations based on digital marketing analytics and the broader commerce media landscape

Exemplify innovative thought leadership both within your respective vertical/channel and broader commerce media landscape, advance agency best practices, and contribute insights internally and externally

Actively coach, mentor, and delegate tasks and responsibilities to junior members on joint accounts where you serve as lead with successful execution

Foster rapport with top tier clients on the phone, over email, and in person (as needed) to cultivate a strong working relationship with clients and partners

Ability to intuitively and successfully tailor client-facing communication and presentations based on audience, client personality, internal/external goals, and client’s holistic business objectives

Drive forward client relationships striving for Client Satisfaction score of 9 or above and Client Retention of 95% of above

Qualification

Commerce media experienceCampaign managementData analysisCommerce media platformsMicrosoft ExcelCommunicationInterpersonal skillsTime management

Required

5-7 years of experience in commerce media, paid eCommerce, senior media planning roles with a proven track record of executing successful campaigns with monthly budgets of $100k+

Experience with commerce media platforms such as Walmart, Criteo, Kroger etc

Demonstrated success analyzing data and using analytics tools to drive marketing decisions

Advanced computer skills including Microsoft Excel and PowerPoint

Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives

Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams

Preferred

Skai, Analytic Index, and Helium10 experience preferred

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources